I was recently inspired by Hawking’s popular theory that the universe is a contained entity and yet has no boundaries...
Jamie Hammond, Head of Analytics & Conversion Optimisation, spoke last week at the Media Marketing Strategies Roundtable event in Farringdon, London.
This week Rob Pierre, Tim Wakeham and I attended Google's latest premium event 'The Future of Big Customer Data' focusing on innovation and trends in big data...
EVP Daniel Wilkinson joins a Google Hangouts discussion on advanced auto-optimisation on the Google Display Network for education marketers.
The AdWords switch from legacy campaigns to enhanced campaigns was one of the biggest changes in the digital marketing arena that we’ve seen in 2013...
It’s not every week that I get an invitation to an overseas Google event, so when I received one for Finance@Google 2013, I was more than happy to jump on a plane to Dublin...
One of the most important elements of successful PPC management is identifying converting raw search terms in your account...
Within the last 24 hours, Google have publicly announced the ‘Universal Analytics Upgrade Centre’.
What are the key issues we should consider when thinking about a search strategy and what does demystification mean?
So, what do Google’s latest innovations mean for online marketers? Listen to the latest Jellyfish team debate.
Listen to our PPC experts discussing the latest Google AdWords innovation and its potential impact on PPC campaigns.
The design of an infographic is one of the most important factors, as visually the information needs to be engaging to its target - thus leaving an imprint of the data and brand. But what’s the difference between a good infographic and a bad one?
After 14 years of working with Google - and to celebrate 15 years of their success - we really wanted to do something special for their birthday celebrations. So we asked ourselves one simple question…
Jellyfish was visited by Google user experience researchers Dr Susan Petrick from Google’s Mountain View site and Jan Blom from Google Switzerland.
Senior PPC Manager Richard Hartley focuses on how to help improve a campaign by carrying out a brand test, using one of our existing clients as an example.
Managing Director Matt Owen explains how multi-channel attribution can clarify consumer behaviour and facilitate optimisation for better results across multi-channel campaigns.
Expand your PPC knowledge with the help of Senior PPC Manager Richard Hartley who discusses the merits of negative keywords.
Account Director Bianca Best gives some useful tips on how to increase your click through rate with effective ad copy.
Straight from the savvy marketer’s mind, here are some ways to make the most of your online consumer experience.
Harry Davies, Lead Product Marketing Manager at Google, talks about the value of mobile multi-screen interactions and multitasking and how to fully understand the mobile journey.
Digital eco-systems are shaping the future of marketing. What are the key issues and trends that will help us to plan and prepare for the next phase of digital?
Twitter is a real-time platform that captures what people think of what is happening right now. When things happen in the real-world they happen on Twitter. How can advertisers use this for their advantage - with ease?
Chris Bailes, YouTube & Industry Manager, talks about how the largest video sharing platform in the world has gone 'Back to the Future', from UGC to broadcasters to the YouTube stars you need to know.
Matt Bush, Head of UK Performance at Google, focuses on the Future of Search. How search, social, conversations and the Knowledge Graph will drive a more personal experience across multiple devices.
Colm Bracken, Head of Search Advertising at Microsoft UK, talks about the digitalisation of society. The vertical integration of multiple eco-systems with search and social interactions at the heart of it all.
Walkbase introduce a next generation retail analytics solution, which leverages the smartphone revolution to provide retailers and brands with real-time foot traffic trend information.
In this Jellyfish Insights video, Senior PPC Strategist Richard Hartley gives a little strategic advice on match type negatives.
With just one week to go until our flagship 2013 event, Digital Journeys II, here is a quick update on what to expect during the day.
The Jellyfish metrics tree will help you to clearly understand which metrics make up the campaign CPA and how they relate to one other.
Part of our video blog series on how we address, manage and optimise different channels within digital marketing. This week we focus on PPC methodologies.
Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
We are proud to announce that Jellyfish have achieved Google Analytics Premium Reseller status. This status enables us to sell Google Analytics Premium products and services in the UK.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
It's easy to neglect the finer details when it comes to landing page optimisation. Which means you could be losing out on conversions...
With many companies facing difficult economic conditions in their domestic markets, going global can offer huge opportunities for growth.
On 6th February 2013, Google introduced AdWords Enhanced Campaigns, a major update to the way that PPC campaigns are created and managed in relation to device types, location and time of day.
The new ClickTale integration with Google Analytics gives to the CRO switched-on decision makers, one more cool tool to work with.
At the start of every holiday, I’m sure the majority of you have had this thought: "Why can’t I just get there without the journey?"
Adding depth and value with SEM and Analytics.
Things to remember when starting a new media campaign.
It’s well documented how frenetically the pace of our well loved digital marketing evolution continues...
Should we manage against CPA or switch to a ROAS model?
Any launch or execution that doesn’t stem from a plan is subject to relegation and is likely to be unproductive, no matter how ‘successful’ the results.
It’s that time of the year where the talking heads in the digital world try to predict how the landscape will change in 2013.
Successful digital marketing within the pharma vertical may at the outset seem an almost insurmountable challenge...
On the 6th June 2012 a post appeared on the Google Webmaster Central Blog titled ‘Recommendations for building smartphone-optimized websites’.
McLaren have partnered with Oscar winning studio Framestore
Will Google’s new paid shopping model really deliver added value for the online retailer as they profess it will?
Enhanced site links are awesome but what happens when they disappear?
If you haven’t tried RAIS for the Yahoo/Bing Search Alliance then you could be missing out on an easy CTR bump.
Which system gives you the balance of speed and features?
After months of hard work and some late nights and pizzas, the new Jellyfish website is now live!
It’s recently been announced that a new social measurement section is being added to Google Analytics.
Following the introduction of smartphones that enable the user to browse the internet, it's clear to us at Jellyfish that...
Google has started to move sponsored links down the page, what is the likely impact?