Part of our video blog series on how we address, manage and optimise different channels within digital marketing. This week we focus on PPC methodologies.
Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
We are proud to announce that Jellyfish have achieved Google Analytics Premium Reseller status. This status enables us to sell Google Analytics Premium products and services in the UK.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
It's easy to neglect the finer details when it comes to landing page optimisation. Which means you could be losing out on conversions...
With many companies facing difficult economic conditions in their domestic markets, going global can offer huge opportunities for growth.
On 6th February 2013, Google introduced AdWords Enhanced Campaigns, a major update to the way that PPC campaigns are created and managed in relation to device types, location and time of day.
The new ClickTale integration with Google Analytics gives to the CRO switched-on decision makers, one more cool tool to work with.
At the start of every holiday, I’m sure the majority of you have had this thought: "Why can’t I just get there without the journey?"
Adding depth and value with SEM and Analytics.
Things to remember when starting a new media campaign.
It’s well documented how frenetically the pace of our well loved digital marketing evolution continues...
Should we manage against CPA or switch to a ROAS model?
Any launch or execution that doesn’t stem from a plan is subject to relegation and is likely to be unproductive, no matter how ‘successful’ the results.
It’s that time of the year where the talking heads in the digital world try to predict how the landscape will change in 2013.
Successful digital marketing within the pharma vertical may at the outset seem an almost insurmountable challenge...
On the 6th June 2012 a post appeared on the Google Webmaster Central Blog titled ‘Recommendations for building smartphone-optimized websites’.
McLaren have partnered with Oscar winning studio Framestore
Will Google’s new paid shopping model really deliver added value for the online retailer as they profess it will?
Enhanced site links are awesome but what happens when they disappear?
If you haven’t tried RAIS for the Yahoo/Bing Search Alliance then you could be missing out on an easy CTR bump.
Which system gives you the balance of speed and features?
After months of hard work and some late nights and pizzas, the new Jellyfish website is now live!
It’s recently been announced that a new social measurement section is being added to Google Analytics.
Following the introduction of smartphones that enable the user to browse the internet, it's clear to us at Jellyfish that...
Google has started to move sponsored links down the page, what is the likely impact?