I was recently inspired by Hawking’s popular theory that the universe is a contained entity and yet has no boundaries...
The AdWords switch from legacy campaigns to enhanced campaigns was one of the biggest changes in the digital marketing arena that we’ve seen in 2013...
It’s not every week that I get an invitation to an overseas Google event, so when I received one for Finance@Google 2013, I was more than happy to jump on a plane to Dublin...
One of the most important elements of successful PPC management is identifying converting raw search terms in your account...
What are the key issues we should consider when thinking about a search strategy and what does demystification mean?
Listen to our PPC experts discussing the latest Google AdWords innovation and its potential impact on PPC campaigns.
Jellyfish was visited by Google user experience researchers Dr Susan Petrick from Google’s Mountain View site and Jan Blom from Google Switzerland.
Senior PPC Manager Richard Hartley focuses on how to help improve a campaign by carrying out a brand test, using one of our existing clients as an example.
Expand your PPC knowledge with the help of Senior PPC Manager Richard Hartley who discusses the merits of negative keywords.
Account Director Bianca Best gives some useful tips on how to increase your click through rate with effective ad copy.
Straight from the savvy marketer’s mind, here are some ways to make the most of your online consumer experience.
In this Jellyfish Insights video, Senior PPC Strategist Richard Hartley gives a little strategic advice on match type negatives.
The Jellyfish metrics tree will help you to clearly understand which metrics make up the campaign CPA and how they relate to one other.
Part of our video blog series on how we address, manage and optimise different channels within digital marketing. This week we focus on PPC methodologies.
Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
With many companies facing difficult economic conditions in their domestic markets, going global can offer huge opportunities for growth.
On 6th February 2013, Google introduced AdWords Enhanced Campaigns, a major update to the way that PPC campaigns are created and managed in relation to device types, location and time of day.
At the start of every holiday, I’m sure the majority of you have had this thought: "Why can’t I just get there without the journey?"
Adding depth and value with SEM and Analytics.
Things to remember when starting a new media campaign.
Should we manage against CPA or switch to a ROAS model?
Any launch or execution that doesn’t stem from a plan is subject to relegation and is likely to be unproductive, no matter how ‘successful’ the results.
It’s that time of the year where the talking heads in the digital world try to predict how the landscape will change in 2013.
Will Google’s new paid shopping model really deliver added value for the online retailer as they profess it will?
Enhanced site links are awesome but what happens when they disappear?
If you haven’t tried RAIS for the Yahoo/Bing Search Alliance then you could be missing out on an easy CTR bump.
Google has started to move sponsored links down the page, what is the likely impact?