What if you could somehow magically turn more of your website visitors into customers - in other words increasing your conversion rate? Sound good?
What about if you could increase your conversion by 5% in a month? Your site’s profit would increase by 5%! Would that be music to your well tuned profit-seeking ears?
Understanding clearly and planning before making changes to your website (e.g. an investment in an optimisation and testing strategy) is usually a fairly risk-free investment. If executed well it should yield better results, especially when compared to spontaneous and unplanned changes that are often made. In the long term, only testing and actually seeing how they behave after landing to the implementation of one of your ideas can reveal the truth. It will provide you with the objective unarguable facts about your new landing page ideas and how they affect conversion.
Being able to test many different versions of your landing page concurrently and being certain of what their different conversion rates are saves you making critical mistakes in the long run. It gives you the freedom of knowing you are heading in the right direction with your website development.
Work with Jellyfish to find the weak conversion areas within your website by undertaking a Conversion Optimisation Audit. Start optimising through one of our Conversion Optimisation Packages with a Google Website Optimiser business package that includes A/B split or multivariate testing. Following this process you can test different designs, layout, content and marketing ideas that you can test against your original. The winning characteristics can then be integrated into a best-fit page that after testing becomes the final winner that can revolutionise your business.
A well planned optimisation process could involve the following phases:
And if this makes sense, what are you waiting for? It’s time to start testing...