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There’s been an avalanche of discussion and comment over Google’s Q3 announcement regarding the encryption of organic search results, and resulting impact for online marketing professionals.
Here’s the official/original post from the Google blog, October 18, 2011, titled ‘making search more secure’: This change encrypts your search queries and Google’s resultspage. When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but wont receive information about each individual query.
In other words, for signed in Google users, analytics won’t clarify the keywords used to drive SEO engagement on site.
