Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
Should we manage against CPA or switch to a ROAS model?
Successful digital marketing within the pharma vertical may at the outset seem an almost insurmountable challenge...
Enhanced site links are awesome but what happens when they disappear?