The AdWords switch from legacy campaigns to enhanced campaigns was one of the biggest changes in the digital marketing arena that we’ve seen in 2013...
One of the most important elements of successful PPC management is identifying converting raw search terms in your account...
Listen to our PPC experts discussing the latest Google AdWords innovation and its potential impact on PPC campaigns.
Jellyfish was visited by Google user experience researchers Dr Susan Petrick from Google’s Mountain View site and Jan Blom from Google Switzerland.
Expand your PPC knowledge with the help of Senior PPC Manager Richard Hartley who discusses the merits of negative keywords.
Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
Should we manage against CPA or switch to a ROAS model?
Successful digital marketing within the pharma vertical may at the outset seem an almost insurmountable challenge...
Enhanced site links are awesome but what happens when they disappear?