This week Rob Pierre, Tim Wakeham and I attended Google's latest premium event 'The Future of Big Customer Data' focusing on innovation and trends in big data...
EVP Daniel Wilkinson joins a Google Hangouts discussion on advanced auto-optimisation on the Google Display Network for education marketers.
The AdWords switch from legacy campaigns to enhanced campaigns was one of the biggest changes in the digital marketing arena that we’ve seen in 2013...
It’s not every week that I get an invitation to an overseas Google event, so when I received one for Finance@Google 2013, I was more than happy to jump on a plane to Dublin...
One of the most important elements of successful PPC management is identifying converting raw search terms in your account...
Within the last 24 hours, Google have publicly announced the ‘Universal Analytics Upgrade Centre’.
What are the key issues we should consider when thinking about a search strategy and what does demystification mean?
So, what do Google’s latest innovations mean for online marketers? Listen to the latest Jellyfish team debate.
Listen to our PPC experts discussing the latest Google AdWords innovation and its potential impact on PPC campaigns.
After 14 years of working with Google - and to celebrate 15 years of their success - we really wanted to do something special for their birthday celebrations. So we asked ourselves one simple question…
Jellyfish was visited by Google user experience researchers Dr Susan Petrick from Google’s Mountain View site and Jan Blom from Google Switzerland.
Expand your PPC knowledge with the help of Senior PPC Manager Richard Hartley who discusses the merits of negative keywords.
Account Director Bianca Best gives some useful tips on how to increase your click through rate with effective ad copy.
Harry Davies, Lead Product Marketing Manager at Google, talks about the value of mobile multi-screen interactions and multitasking and how to fully understand the mobile journey.
Matt Bush, Head of UK Performance at Google, focuses on the Future of Search. How search, social, conversations and the Knowledge Graph will drive a more personal experience across multiple devices.
With just one week to go until our flagship 2013 event, Digital Journeys II, here is a quick update on what to expect during the day.
Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
We are proud to announce that Jellyfish have achieved Google Analytics Premium Reseller status. This status enables us to sell Google Analytics Premium products and services in the UK.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
On 6th February 2013, Google introduced AdWords Enhanced Campaigns, a major update to the way that PPC campaigns are created and managed in relation to device types, location and time of day.
The new ClickTale integration with Google Analytics gives to the CRO switched-on decision makers, one more cool tool to work with.
Should we manage against CPA or switch to a ROAS model?
Any launch or execution that doesn’t stem from a plan is subject to relegation and is likely to be unproductive, no matter how ‘successful’ the results.
It’s that time of the year where the talking heads in the digital world try to predict how the landscape will change in 2013.
Will Google’s new paid shopping model really deliver added value for the online retailer as they profess it will?
Enhanced site links are awesome but what happens when they disappear?