Anyone running a Google AdWords campaign will tell you how important it is to make use of negative keywords to easily weed out unwanted traffic.
We are proud to announce that Jellyfish have achieved Google Analytics Premium Reseller status. This status enables us to sell Google Analytics Premium products and services in the UK.
Yahoo! has signed a non-exclusive, global deal with an unlikely online advertising partner; Google. The partnership was announced by former Google top executive and newly appointed Yahoo! CEO, Marissa Mayer.
On 6th February 2013, Google introduced AdWords Enhanced Campaigns, a major update to the way that PPC campaigns are created and managed in relation to device types, location and time of day.
The new ClickTale integration with Google Analytics gives to the CRO switched-on decision makers, one more cool tool to work with.
Should we manage against CPA or switch to a ROAS model?
Any launch or execution that doesn’t stem from a plan is subject to relegation and is likely to be unproductive, no matter how ‘successful’ the results.
It’s that time of the year where the talking heads in the digital world try to predict how the landscape will change in 2013.
Will Google’s new paid shopping model really deliver added value for the online retailer as they profess it will?
Enhanced site links are awesome but what happens when they disappear?