As with many Facebook changes, this one has been met with the usual split of both scepticism and praise. But like it or not, the timeline is here to stay and it’s now compulsory for all businesses who have a Facebook profile to adapt to this new style. So here are 10 reasons why this change could be beneficial for your company:
1. The cover photo: It used to be that all Facebook pages had the same layout, except for the small area for a profile picture in the top left hand corner. Now though, the cover photo allows for more creativity and impact. It would make sense to develop a few and keep rotating them to keep it fresh for your fans
2. The style: Businesses can now look and act more like personal profiles, which means the Facebook storefront can’t be a landing page. Which is a good thing… honestly! It encourages regular updates on promotions and incentives to keep your timeline up to date and interesting, not to mention more personable.
3. ’Pin‘ your page: You can stick a post up at the top of your timeline for a total of seven days, so there is no way customers can miss it. Perfect to get people looking at those new ad campaigns or promotional offers.
4. ’Star‘ your page: If you hover over a post and click the star icon, your post will stretch across the rest of the page (unfortunately though, you can’t ’pin‘ and ’star‘ the same post).
5. Customer engagement: Fans can now contact you through a personal message. It’s only one-way interaction but it encourages your customers to communicate one to one rather than a general post on the wall.
6. Real time analytics: Gone are the days of waiting to find out whether your post was successful. The new timeline allows you to find out how your post is faring in a mere five to ten minutes after the post goes live, no time at all compared to the two days waiting time before.
7. Milestones: Now you can post those past events that deserve a place on your timeline, all the way back to the birth of the business. Like a reverse chronology. You are given the option to edit down your information before you go live though.
8. See your likes grow: Tucked away at the bottom of the likes section is a graph which allows you to track where your likes have come from, telling you if the ‘like’ boxes and buttons are working on your website. It also shows you the amount of ‘unlikes’ so you can see if your posts are disengaging your audience.
9. Tabs are now apps: These ‘apps’ come under the cover photo. You can now rearrange your apps to the level you want, whether that is photos and events or how many likes you have. It just makes your page look a lot more personal and inviting to those potential likes.
10. Fan posts: All of your fans posts and comments are now in one box, which gives more room for your own advertising and offers. All of the posts are available by clicking ‘see all’.
There it is. 10 reasons why you’ll be happy that the powers that be at Facebook have enforced this change (although at first you may be cursing the heavens that it’s happened). But reports so far suggest that those companies that have changed are now gaining nearly a 50% increase in their amount of likes. Impressive stuff.