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Attribution 360

Previously known as Adometry, Attribution 360 provides a powerful and effective solution for tying your offline and online data together. Ultimately allowing you to form insights on existing user journeys and optimise to improve your return on investment (ROI).

This is the platform that will tie all your data together, which can then be used to formulate new and enhanced marketing strategies. Visibility of online and offline data, such as TV, radio, and printed marketing literature, and how this is affected by real-world external factors, like weather and seasonality, will give an overall holistic picture of how marketing decisions can impact your data and KPIs.

Identifying which marketing channel should receive credit for conversions is a common question from marketers and business owners alike.

Attribution 360 makes use of data-driven attribution modeling, which will learn according to the data set applied, and will form inferences of which marketing channels have generated revenue and hence which have the highest/lowest ROI.

The data-driven attribution model can be used to show how much of your investment could be saved per campaign based on various metrics such as the Conversion Rate and Cost per Acquisition to help make decisions based on only accurate insight.

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