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Brand Guidelines

A consistent, robust and distinctive brand creates greater recognition, loyalty and value for the company and the customer.

By defining and creating the key components of your brand identity and bringing them together into one comprehensive set of Brand Guidelines, your staff, contractors and partners will have a single deck to guide them them in maintaining a consistent brand experience across all touch points.

From your website, mobile and social media channels to presentations and marketing collateral, these guidelines will educate new and existing employees, and give you solid brand foundations for the future development of your business.

Brand Guidelines Document

We create your own bespoke guide so you, you staff and your suppliers can fully understand and appreciate how to bring your new branding to life, every time. These Guidelines will cover your Brand Essence, Brand Values, Brand Personality and Tone of Voice. We’ll show you how to create content in your own style and how your new colour palette, specific fonts and logo designs will reflect your brand characteristics visually.

Digital Guidelines / Style Guide

From the web to mobile, from email to display, from social media posts to video and animation, digital plays a major role in how consumers engage with your brand – which means your Digital Guidelines will play a critical role in how they do this effectively. Our detailed Digital Guidelines establish the rules of how your brand must live in the online environment. We cover everything from responsive logos, icons, favicons and CTAs, as well as colour references and typography.

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