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Brand Insight

What makes a brand work? And how can we make it work better?

What makes a brand work? And how can we make it work better? To help us discover the true meaning, USP and value of each brand we work with, we use a measurable science based on Brand Immersion, stakeholder interviews and competitor analysis.

Brand Immersion
Stakeholder interviews
Competitor research
User journey
Prototyping designs
Persona profiles
Market research (Independent)
User testing (Independent)

Brand immersion 

We need to really dig deep into what makes your band what is – and find where we need to take it. So we organise intensive workshop sessions with staff, management and even customers. The resulting thoughts, statements and opinions provide fresh insight into the brand, and begin pointing us in our new creative direction.

Stakeholder Interviews 

Our Brand Immersion days also feature sessions with key stakeholders. Due to travel demands and sheer workloads, these workshops can often be the first time the senior team has sat down together to talk through the business. These collective discussions, debates and resulting opinions create unique and productive insight – every time.

Competitor Research 

Where your brand is heading is one element. But what about the competition? Our research delves into the current marketing efforts, campaigns, website design, social media output and much more of your closest challengers. This information can help guide, recalibrate or enforce our creative direction.

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