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Brand Messaging & Proposition

How do we effectively communicate who you are and what you do? How do we highlight your qualities and values?

By working with the unique insight from our Brand Immersion sessions, we build a fresh, engaging, and clearly distinctive proposition that’s on brand and on target. And that you can own. How do we effectively communicate who you are and what you do? How do we highlight your qualities and values? By working with the unique insight from our Brand Immersion sessions, we build a fresh, engaging, and clearly distinctive proposition that’s on brand and on target. And that you can own.

Brand Essence 

This is (often) the one single, powerful word that encapsulates what your business is and what your brand offers your customers. Discovering your true Brand Essence will identify, define and accurately direct everything we create. From this one point, your entire brand will take shape visually and tonally.

Brand Values 

Each brand has its own set of qualities it stands by. But as businesses grow, as they change their offering, location, even their vision, these values may have to change too. Yet they are vital to establish correctly. Because when you define your values and live your values – then the customer will experience them too.

Brand Proposition

Now we start to build your brand out through a single statement that isn’t just focused on the benefits you offer, but features your USP to highlight the value no other brand can offer. Here we’ll begin to weave in your Tone of Voice to create a singular proposition that is you and sounds like you.

Tone of Voice 

Your words are a direct conversation with your customers. So it’s vital you make sure your Tone of Voice genuinely reflects the qualities that make your brand stand out.

To make sure this happens, and so you and your team can continue the good work, we create your brand’s Tone of Voice guidelines to establish and define your own way of speaking.

We’ll examine your brand personality and show how its human characteristics – inventive, disruptive, professional, friendly, smart and so on – play out in everything you say.

We’ll show how you talk as a brand and how you don’t. Your Brand Essence and Brand Proposition will guide us in how to do this, and your Brand Personality section will show who we are when we speak.

Every successful major brand on the planet has a clearly defined copy strategy and Tone of Voice guidelines. Because in addition to keeping a consistency to all their communications, they know that all great relationships start with a simple conversation.

Copy 

People don’t read, react to or remember bad copy. But they do if it’s good.

Creating relevant content that is on-brand, succinct and targeted will help to promote your brand and your USPs faster and more effectively, encourage user engagement and make the whole process more enjoyable.

From email to display campaigns, mobile to offline assets, what you write is now seen and consumed in many more places than ever before (and to a wider market). So we make sure when we create your website content that SEO best practices are always observed so people can find you easily and we target our presence to their search terms.

We continue this customer-focused approach continues with all Social Media content too, and display campaigns, so your Tone of Voice is experienced at every customer touchpoint. And people get to know and love your brand.

Campaign Creative 

A great campaign can be a game-changer for your brand.

It can take it to another level and drives sales, increases site/search traffic and set a new bench- mark for future creative. It generates PR, gets social sharing and pushes your message to a wider audience and across more markets.

It’s also one of the very few communication platforms that give you the chance to talk in a way you haven’t before. These longer forms of communication and messaging create deeper, longer lasting engagement - so more people see you, understand you and develop a relationship with you.

At Jellyfish, our brand understanding, creative experience, visual flair and proven communication skills can craft a campaign that delivers on every touchpoint (including your ROI).

This creates a powerful and fully integrated marketing communication that can run for days, weeks or months.

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