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Look & Feel

Once we've defined who we are as a brand and how we sound, we'll show how these separate elements come together visually.

A visual identity differentiates a brand from its competitors communicated through a new colour palette, imagery, textures, typography and other visual elements.

We'll propose - if needed - a refreshed logo, icons, strapline and fonts. We'll look at the Pantone, CMYK and RGB references. We'll review and revise the photographic style and look at how video and animation can work seamlessly to better communicate your brand tone and message.

Brand Mark

Crafting the logo is one of the most important parts of the rebranding process as it’s often the consumer’s first interaction with the brand. So the logo needs to be recognisable, distinctive and clear. It must immediately reflect all the qualities of the brand and be flexible enough to work across all mediums from web to social to print. A good logo must also be adaptable so it can be reduced down as an icon or favicon, and still be just as distinctive.

Brand Style

Every great brand has an instantly recognised style about it, and one that looks just as amazing now as when it was created years ago. Your brand style needs to do the same. This means the colours we select, the fonts we use – sometimes more than one for headlines, body copy and so on – the illustrative and photographic style, can only be created after careful consideration and appreciation of your brand’s personality and qualities.

Photography

Effective, distinctive and original photography across your marketing activity is essential to the success of your business, brand and campaign.

We never suggest our clients purchase stock photography. It may be cheaper in the short term, but your business will end up with anodyne images any other business can use, thus watering down your brand exclusivity. Instead, our professional photographers will work closely with our creative team to develop, test and shoot your own style of imagery that’s perfectly aligned to your brand.

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