Sr. SEO Manager

Sr. SEO Manager

Baltimore, US

The Role

This role is creative, technical and managerial, responsible for contributing heavily to strategic planning and execution on a campaign level plus also being involved in the line management and mentoring of team members across the department. There is an expectation that the Senior SEO Manager will take the lead, along with other senior team members, to provide thought-leadership, best practice approach, innovation and guidance at a campaign and departmental level.

Responsibilities

  • Leading in the development of sophisticated SEO strategies addressing the objectives and KPIs of clients
  • Producing comprehensive technical SEO analysis of client websites/assets to facilitate the development of clear, actionable optimization roadmaps
  • Onsite content audits to identify how client content should be optimized to perform better within the organic SERPs
  • Developing white-hat link earning and amplification strategies geared toward building brand awareness across the web while strengthening organic ranking signals
  • Troubleshooting and participating in risk mitigation exercises and penalty removal for clients
  • Ensuring that audits, research and landscape investigations are properly utilized to deliver insight-driven strategies
  • Providing an exceptional level of reporting which includes detailed insights, actionable next steps and which tie-back to overarching business objectives
  • Attending key campaign meetings (internal & client-facing) and positioning yourself as one of the team
  • Working closely with internal Jellyfish staff to develop integrated digital marketing campaigns. This will involve partnering with lead practitioners from the Social, Content, Paid Media, Display, Creative, Development and UX teams
  • Working closely with Client Services and Project Management teams to stay on budget and within agreed timeframes
  • Identifying when junior team members are struggling in their delivery of tasks and providing them with the support they require
  • Identifying strategic opportunities and facilitating change in order to hit client expectations
  • Providing SEO training to internal teams and clients.

Skill Requirements

  • BA/BS degree required
  • 4+ years of SEO & digital marketing experience
  • 1+ year of leadership experience
  • Results and value focused
  • Excellent knowledge of leading industry software & tools, such as Searchmetrics, BrightEdge, Screaming Frog, Keyword Planner, Google Search Console, Google Analytics, Majestic SEO, A-hrefs, Accuranker, Deep Crawl, Cognitive SEO and more
  • Organized and capable of managing multiple campaigns, tasks & team members
  • Ability to work to deadlines
  • Self-motivated and able to work both individually and as part of a team
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