Landing page optimisation 

One of the most crucial areas in the entire experience is the landing page as it marks the offset of the impression the user will have. 

Our in-house experts have run thousands of experiments, and we, therefore, know that the landing page is one of the most important areas to be on top of when you want to have a digital business in growth.

Any page of your website can be a landing page - essentially the landing page is just the first page the user sees and exactly because of that, it also defines much of the take away the user will have from your business and your brand. As it is with people, your users will eventually award you for a good first impression and the opposite for a bad one.

At Jellyfish, we developed a specific "6 modes of choice" model which we find to be very useful when doing effective landing page optimisation.

The model classifies 6 areas where a landing page can be more effective in giving the user a better first impression. The areas are: 

  • Value proposition 

  • Visitor trust 

  • Business relevancy 

  • Website clarity 

  • Visitor desire 

  • Visitor friction

The way our experts use the model depends on the landing page and the decision the user needs to make, and based on the model, we work towards getting the user more engaged, more involved and in the end, persuaded into converting.

Not only knowing what to do, but also how to do it

We offer full-service landing page optimisation, which means that we can handle all from analysis, hypothesis creation, ideation, wireframing, design, development, and testing.

At Jellyfish we value building great relationships not only with our clients, but also with the best tools in the market, and thus we are partnering with some of the world's leading optimisation tools.

Multi-page optimisation

The success rate of multi-page optimisation depends on the preparation, knowledge, and focus on the ways that page elements influence the user’s experience or decision-making process. Changing a single page element is easy, but understanding why and how each page element affects success rate can prove more difficult.

At Jellyfish, we have in-house experts in behavioural science and decision-making who understand that changes to specific page elements can affect the user experience.

Banner blindness

When multi-page optimisation is unsuccessful, it’s typically because users do not see certain page elements or have what is called banner blindness. Due to how our brain is wired, web pages are especially vulnerable to this.

At Jellyfish, we have specialists who can assess, test and optimize your banners so they don’t fall victim to banner blindness.


The user's attention shifts from moment to moment, but there are simple techniques to keep and steer the user's attention along the right path.


Many times, a page element is unsuccessful because it distracts the user from the page’s intended goal, raising more questions than it answers.


The way that all elements on a page interact with one another, as well as understanding other influencers to motivation, is crucial to the performance of multi-page optimisation.

Checkout & funnel optimisation

One of the most popular and most crucial areas of your website is your checkout or your funnel. 

Not all websites have checkouts or sell products directly, however, most websites have conversion funnels which essentially are pages that are designed for a specific range of purposes to lead the user closer to the end conversion goal.



As much as it is popular, it is likewise one of the most misunderstood areas when it comes to effective optimisation efforts, and at Jellyfish, we have worked on hundreds of funnel and checkout optimisation projects. We know all the pitfalls, limitations and persuasive techniques there are to ensure an optimisation effort that creates incremental value and exponential growth.

The following elements are high influencers for success in your checkout or funnel:


Making sure that users do not leave the process to look for further information or get insecure about your business or the task they are about to do.


Empowering the user to think more about the emotional value of the end goal engages them on a different level into the process and helps them overcome tasks or elements that otherwise would have stopped them.


Creating less friction and a much smoother user experience and flow is essential to making sure that the above two other influences get the most value.

Adding to the complexity is the fact that many businesses rely on technical platforms that allow very limited access or flexibility in the checkout or funnel pages.

Form optimisation

Knowing where and why your forms are not performing is something that many digital businesses today are overlooking and essentially losing out on a lot of profit. We help you understand the problems, test and improve for exponential growth.

Forms are a huge part of the success of your optimisation efforts. They are something your users are used to seeing all around on other websites, and thus they are more prone to dropping the process if you are not living up to their expectations and needs.

Essentially, none of your users like to fill out forms, but they know they need to in order to get the value of the product or service that you are offering. This creates a lot of friction and problematic elements in terms of increasing conversion because forms are many times overlooked or not given enough credit of the entire conversion process.

Here are the most overlooked elements in form optimisation:

Value focus

As many marketers and web managers see it, forms should be as simple as possible and contain as little information as possible in order to secure success. The problem, however, is that keeping it simple means that you will lose focus on the value of the action you are asking your users to do.

Error messaging and handling

Users can often misunderstand or doubt form elements which, because of the complex nature of decision-making, makes them prone to errors. How you handle error messaging is what determines whether the user exits the form or corrects their error and follows through.

Not all websites track their page’s error occurrences or which page elements are losing out on huge conversion potential. Over the years, we have developed rigid optimisation frameworks for the most popular areas of value to most digital businesses. Our in-house optimisation experts have run hundreds of optimisation campaigns, and through that through which they developed rigid frameworks for dealing with the most common problem areas within digital business today.

Over the years, Jellyfish’s in-house experts have developed rigid optimisation frameworks to help avoid this issue and to deal with the most common problem areas within digital business today.

You can read more about these problem areas, and how our optimisation frameworks help drive effective optimisation, here.

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