Knowing where and why your forms are not performing is something that many digital businesses today are overlooking and essentially losing out on a lot of profit. We help you understand the problems, test and improve for exponential growth.
Forms are a huge part of the success of your optimisation efforts. They are something your users are used to seeing all around on other websites, and thus they are more prone to dropping the process if you are not living up to their expectations and needs.
Essentially, none of your users like to fill out forms, but they know they need to in order to get the value of the product or service that you are offering. This creates a lot of friction and problematic elements in terms of increasing conversion because forms are many times overlooked or not given enough credit of the entire conversion process.
Here are the most overlooked elements in form optimisation:
As many marketers and web managers see it, forms should be as simple as possible and contain as little information as possible in order to secure success. The problem, however, is that keeping it simple means that you will lose focus on the value of the action you are asking your users to do.
Error messaging and handling
Users can often misunderstand or doubt form elements which, because of the complex nature of decision-making, makes them prone to errors. How you handle error messaging is what determines whether the user exits the form or corrects their error and follows through.
Not all websites track their page’s error occurrences or which page elements are losing out on huge conversion potential. Over the years, we have developed rigid optimisation frameworks for the most popular areas of value to most digital businesses. Our in-house optimisation experts have run hundreds of optimisation campaigns, and through that through which they developed rigid frameworks for dealing with the most common problem areas within digital business today.
Over the years, Jellyfish’s in-house experts have developed rigid optimisation frameworks to help avoid this issue and to deal with the most common problem areas within digital business today.
You can read more about these problem areas, and how our optimisation frameworks help drive effective optimisation, here.