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Analytics Insights Training

One day course  

Analytics Insights Training

Many global businesses have a web analytics solution on their website, such as: Google Analytics, Adobe Analytics, IBM Core metrics or Web trends, to monitor traffic and measure performance.

But what do you do with the data these tools present?

Jellyfish can help. We have developed the Analytics Insights training course to help users of analytics tools understand what the numbers actually mean and, more importantly, pinpoint those valuable ‘actionable insights’ to help improve their business. 

If you’re a part of the digital analytics, SEO, PPC, customer experience or conversion rate optimisation teams within your organisation, or if you have an interest in unlocking the business value of the sites you work with, then this course is made for you.


Training Courses


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  • Standard

    We use examples from Google analytics, but the rationale and theories presented in the course apply to any web analytics tool.

    We review the foundational data analysis skills required to make the most of Google Analytics. Then we use the Google Analytics interface, plus business use-cases, to practice and build up those skills. We also look at some third-party tools and integration's to add to your Insights toolkit.

    At the end of the day, you should feel confident enough to tackle specific business questions and so add value to your organisation through using Google Analytics standard and custom reports and features.

    Note: it is key that you have goals, eCommerce tracking or conversion points set up in your analytics account before signing up to this course. This is because the majority of the analysis will be based on the end product (ie, your goal).

    This course includes:

    • Mapping business objectives to analytics data
    • Choosing Key Performance Indicators
    • Assessing progress
    • Segmentation
    • Foundational analytics metrics
    • Analysis of acquisition strategy
    • How to identify conversion potential
    • Individual acquisition channel analysis
    • Multi-channel funnel analysis
    • Engagement analysis
    • Micro-conversions & customer journey
    • Business outcome analysis
    • Custom Dimensions for segmentation
    • Long-term business outcomes
    • Average Order Value Analysis
    • Extracting actionable insight from GA
    • Reporting progress
    • Device & Visitor flow optimisation
    • Content optimisation
    • Engagement optimisation
    • Funnel and checkout optimisation
    • Campaign & page optimisation
    • Form optimisation
    • Using Custom Reports to answer Business questions
    Download the full course PDF Full day course
    £499pp(cost excludes VAT)
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we traveled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

Our latest reviews

Rating Comment
*++*Service rating : I have been on three Jellyfish training days which have all been great. The instructors have all been experts in their field and communicate brilliantly. Highly recommend!
Product : My instructor was Elias. He really knew his stuff and was easy to talk to. He gave us general inf...
*++*Service rating : Excellent
Product : Very informative
*++*Service rating : Jellyfish are a top company I would recommend using them if you are doing any type of training
Product : The trainer alex was great, he was vey helpful he helped us all one on one everytime we needed it. I would highly recommend this course

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