Are you a marketer trying to enhance your understanding of the rapidly evolving world of digital marketing? Our Digital Marketing course has been designed to provide you with an insight into the role of digital marketing within the modern marketing environment.
During this two-day course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. With our guidance you'll be able to define clear objectives and start to write a digital marketing plan.
The course provides practical activities and insights into the main digital channels including SEO, Social Media, Content Marketing & PPC. We also look at Google Analytics, Mobile and Video.
The workshops are led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.
Book onto this two-day course and we'll equip you with the knowledge and skills you need to utilise the channels which make up the foundation of building engaging digital campaigns.
Whether you're new to digital marketing or a marketer looking to enhance your knowledge, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these in your own business environment.
On day one we’ll cover the role of digital marketing, how to define objectives, the consumer journey and take a look at the internal and external factors which influence strategic decision making.
As well as learning the strategic and theoretical approaches to digital marketing, our in-house experts will give you an introduction to Content Marketing, Social Media and SEO. There will be a variety of practical, hands-on activities to provide you with the tools that will help achieve your business goals.
At the end of the day you’ll have a better understanding of digital marketing and will be ready to move onto day two and cover the core components and considerations when writing a digital marketing plan.
This course includes:
Introduction to Digital Marketing Theory
The role of digital marketing and its impact on the traditional marketing mix
Strategic marketing in a digital landscape
Defining digital objectives
Internal & External factors influencing strategic decision making
The day will begin with an introduction to Google AdWords. Led by one of our PPC experts we'll give you an insight to the main things you need to know regarding AdWords and PPC from the fundamental principles through to creating efficient, well-structured campaigns.
There will be an introduction to the Google Display Network, which will give you an insight to the capabilities of this channel. We'll show you how to get your image and text ads on relevant websites using the GDN and will discuss the importance of mobile and video when creating a digital marketing strategy.
We'll cover the importance of Google Analytics so you gain an understanding of the product and how to use it to serve your own business goals. We also discuss how to use analytics to report on the performance of the various digital marketing campaign types discussed throughout the course.
With our guidance you'll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.
At the end of the day you'll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.
This course includes:
Paid Search and the Google Display Network
What is PPC
Search Vs the Google Display Network
How PPC works
Keyword match types
Intro to Quality Score (QS)
Mobile and Video Marketing
The rise of video and mobile marketing
The importance of mobile and video in digital marketing
Key Dimensions and Metrics
Google Analytics - account setup and structure
Google Analytics Reporting & Segmentation
Google Analytics Insights & Customisation
Digital Marketing Strategies
Selecting digitally focused marketing strategies
Data driven marketing strategies
Identifying and optimising digital resources
Effective competitor analysis
Choosing digital Key Performance Indicators
Writing a digital marketing plan
If it seems that none of our training dates fit in with your busy schedule, then we're happy to discuss other options based on our Tailored training solutions.
Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).
We've found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.
Our Tailored Training courses give you:
The class size you want
The location you want
The course you want
The customised content you want
The dates you want
The duration you want
Payment options: All major credit cards (Online) or invoicing
None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.
Some of the brands we've helped
Our latest reviews
Service rating : I have been on three Jellyfish training days which have all been great. The instructors have all been experts in their field and communicate brilliantly. Highly recommend! Product : My instructor was Elias. He really knew his stuff and was easy to talk to. He gave us general inf...
Service rating : Excellent Product : Very informative
Service rating : Jellyfish are a top company I would recommend using them if you are doing any type of training Product : The trainer alex was great, he was vey helpful he helped us all one on one everytime we needed it. I would highly recommend this course