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Digital Marketing in Sport

In partnership with Sport Calling


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Do you want to know how to apply digital marketing techniques to sport? We have partnered with Sport Calling to provide a course ideal for those who either work in sport directly or are using sport as a marketing tool.

Digital is the hot topic in sport and therefore how to use it effectively and capitalise on opportunities is an absolute must. In partnership with Sport Calling, the industry leader in sports business, we have created a one-day workshop that will give you insight into digital marketing techniques such as content marketing, social media, and analytics – all delivered through a sport lens.

We’ll also talk about the change in fan consumption behaviour, growth of second screen, official vs unofficial, digital marketing vs sponsorship and the sports rights landscape. We know what works and we want to share our expertise with you.


  • Standard

    This workshop is perfect for those managing marketing and communication strategies and who want to gain a deeper understanding of how to effectively engage with sports audiences.

    Similarly, for anyone who is looking to grow their understanding of digital marketing - through a sport lens.

    The course will be informal and engaging and will contain a mixture of teaching, group and individual exercises. At the end of the day you will have a sound understanding of sport business and how to develop a digital sports marketing strategy.

    Book onto the Digital Marketing in Sport course and learn from experts who work in the industry today.

    This course includes:

    Digital Marketing in Sport
    • Introduction to Sports Marketing
    • The sports rights landscape
    • Rights holders and brand engagement
    • Growth in second screen
    Fan/Consumer behaviour
    • Change in consumption patterns
    • Engaging with audiences
    • Official vs Unofficial association
    • Opportunities and options for marketers
    Content Marketing
    • Content marketing planning and strategy
    • Types of digital content
    • Conducting topic research
    • Creating engaging content for digital platforms
    Social Media
    • The Zero Moment of Truth
    • Social Media objectives
    • Social Media Channels
    • Social Media marketing techniques
    Analytics
    • Introduction to Google Analytics
    • Measuring your campaigns
    • Tagging marketing activity
    • Introduction to the Google Analytics reporting interface
    • Overview of other tools
    The Future
    • Future trends in digital marketing in sport
    • Q & A

    Full day course
    £499pp(cost excludes VAT)

  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we're happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We've found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards or invoicing


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