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Google Display Network, YouTube, Facebook & Twitter Advertising

One day course


Google Adwords Training | Jellyfish

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites. This is where display, video and social advertising comes in, enabling you to reach people no matter what site they are on.

The Google Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher websites, so when it comes to getting your ads seen online there is very little that can rival the GDN.

Meanwhile, YouTube is the second largest search engine in the world and every month, more than one billion people visit the site and watch over six billion hours of YouTube videos. You don’t get audiences much bigger than that and so video advertising can be the ideal platform to reach your potential customers.

With native and social advertising platforms such as Facebook and Twitter you can blend your ads into the most relevant content and engage with users as they browse news websites, blogs and social networks etc. Facebook and Twitter are filled with millions of consumers, why wouldn’t you take advantage?

Together these advertising platforms offer the possibility to engage with millions of people, interacting with content similar to yours and at key times during their purchase path. Whether you have £100 or £100,000,000 you can utilise these networks to help achieve your overall online marketing goals.

This course will take you through the art of display advertising within AdWords, Yahoo, Facebook and Twitter, as well as 3rd party native ad platforms, which are becoming more and more popular.


Training Courses

London

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  • Standard

    This course will cover all there is to know about display, native, social and video advertising online and how to use it to achieve your marketing goals, whether that be simply building brand awareness, generating leads or getting direct sales.

    The course is aimed to give you insights into a host of display marketing channels. We’ll show you how to get your image and text ads on relevant websites using the GDN, how to blend in with articles and news feeds using native platforms such as Outbrain, Taboola, Content Click to name a few and how to get your video in front of the right people on YouTube and how to reach the right users using Facebook and Twitter.

    Having a basic knowledge and understanding of the Google AdWords platform is required to attend this course.

    This course includes:

    Google Display Network
    • Display targeting
    • Image ad creation and messaging
    • Combination targeting
    • Best practices
    • Display Planner
    • Demographics
    • Data analysis
    Remarketing
    • Remarketing codes & tag implementation
    • Building lists
    • List targeting
    • GDN Remarketing
    • Remarketing list for search ads (RLSA)
    • Google Analytics
    YouTube
    • Video creation & best practice
    • Advertising formats (in display, in steam)
    • Targeting
    • Reporting
    • Remarketing
    Facebook
    • Campaign Setup
    • Ad formats
    • Targeting
    • Custom audiences
    • Remarketing
    • Reporting
    Twitter
    • Account Setup
    • Creating advertising tweets
    • Targeting types
    • Finding twitter list
    • Remarketing
    • Reporting
    Native Advertising
    • Intro native advertising
    • Creating native ads
    • Native ad platforms (Yahoo, Taboola, Outbrain ETC)
    • Best practices
    • Remarketing
    Download the full course PDFFull day course
    £499pp(cost excludes VAT)
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.


Some of the brands we've helped

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Our latest reviews

Rating Comment
*++*Service rating : Excellent
Product : Found the course very useful. The instructor was very knowledgeable and explained the content very well.
*++*Service rating : Fantastic two days I had. Learnt so much! Great environment and loads of happy people in the building. Was a pleasure to attend! Thanks.
Product : Chris Swan was absolutely fantastic who really enjoyed his job! I learnt so much from him and would like to congratulate him on...
*++*Service rating : Good facilities for course
Product : Great instructor and course content

Our latest reviews

Rating Comment
*++*Service rating : Aside from the training I've not used any specific services. The company come across well organised though with people who know what they are talking about and from what I saw in training, they are willing to challenge clients if they feel they know a better way. Given that you pa...
*++*Great company, very knowledgable, experts in there field
*+*The training was great. We had a very mixed audience in terms of skill level so I think some of it was below or above the skillset of the attendees. You couldn't have planned for that.

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