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Google AdWords Training Courses

Standard & Advanced

Google Adwords Training | Jellyfish

Jellyfish began life as a paid search agency. Over the following decade, we have been busy continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimized and generate maximum ROI.

Our expert AdWords training courses have been designed by our marketing specialists based on the successes of this hard work to help you get the most from AdWords and pay-per-click ads.

And we never stop learning and evolving as all our training reflects industry updates and findings.

On both our Standard and Advanced Courses, we will show you the best practice methods used by the some of the biggest names in the business. 

Jellyfish also now offer our courses in the USA. View dates for our US AdWords courses here.

Training Courses


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  • Standard

    This course is aimed at people who have little or no knowledge of Google AdWords, and want to learn the fundamentals of the tool and how it can help you or your business.

    We will cover everything you need to know regarding AdWords and PPC from basic principles through to creating efficient, well-structured campaigns. We will talk through our own case studies and discuss learnings, keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. If you’re responsible for running your own Google AdWords campaigns, or manage an agency that runs it for you, this invaluable course will empower you to go on and achieve more.

    By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

    This course includes:

    • Introduction to Google AdWords/PPC
    • Terminology explanation
    • Defining strategy
    • Keyword methodology
    • Basic account optimisation
    • How to write great ad copy
    • How to improve quality score
    • Ad extensions
    • Bid management
    • Setting and reporting goals
    • Basic analysis
    • Account structure
    • Campaign settings
    • Match types
    • Negative keywords
    Download the full course PDFFull day course
    £499pp(cost excludes VAT)
  • Advanced

    This level is aimed at those who are already running AdWords campaigns in-house, or thinking of bringing their campaigns in-house from a third party.

    This Advanced course follows on organically from the Standard course and delivers a deeper learning experience. Working together, we will study and explore the advanced techniques for developing high impact AdWords/PPC campaigns to effectively expand your account.

    We examine what makes for successful keyword optimisation, attribution models, bidding strategies, and using Google Analytics effectively to vastly improve your AdWords campaigns.

    You will finish this course informed and inspired – and knowledgeable in all key areas of this specialist area.

    This course includes:

    • Campaign structure and creation
    • Account structure and organisation
    • Advanced campaign components
    • Advanced quality score
    • Set up of Remarketing and creating lists
    • RSLA
    • Google shopping ads
    • AdWords editor introduction
    • Managing account metrics
    • PPC and conversion optimisation
    • Paths to conversion, attribution & assist
    • Mobile and tablet strategy
    Download the full course PDFFull day course
    £499pp(cost excludes VAT)
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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*++*Service rating : Excellent
Product : Found the course very useful. The instructor was very knowledgeable and explained the content very well.
*++*Service rating : Fantastic two days I had. Learnt so much! Great environment and loads of happy people in the building. Was a pleasure to attend! Thanks.
Product : Chris Swan was absolutely fantastic who really enjoyed his job! I learnt so much from him and would like to congratulate him on...
*++*Service rating : Good facilities for course
Product : Great instructor and course content

Our latest reviews

Rating Comment
*++*Service rating : Aside from the training I've not used any specific services. The company come across well organised though with people who know what they are talking about and from what I saw in training, they are willing to challenge clients if they feel they know a better way. Given that you pa...
*++*Great company, very knowledgable, experts in there field
*+*The training was great. We had a very mixed audience in terms of skill level so I think some of it was below or above the skillset of the attendees. You couldn't have planned for that.

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