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Programmatic & RTB Display

New one day course

Programmatic Display

This course is designed to give an in-depth look at programmatic & RTB display advertising and why it is so important as part of today’s marketing mix.

We provide theoretical insight into how the channel works and what is involved in a successful campaign as well as examining the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).

We'll also examine the targeting options available to programmatic platforms and look at how both first and third party audiences can be effectively collected and implemented to power campaigns.

This training is great for people who have programmatic activity in their media plans, want to know more about how the market operates and wish to brief their agencies and programmatic partners better.

Training Courses


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  • Standard

    The course aims to provide an in-depth overview of programmatic advertising. At the end of the training course you will have a better understanding of display advertising and programmatic buying landscape, be able to develop effective strategies to maximise display effectiveness and measure its success.

    We will examine the delivery and targeting options in Google's DoubleClick Bid Manager Demand Side Platform along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.

    This training can be attended by anyone interested in learning more about Programmatic & RTB Display Advertising.

    This course includes:

    Course Introduction
    • Introduction
    • Definitions and descriptions (jargon buster)
    Evolution of Programmatic
    • Why is it important?
    • The history of programmatic
    The Modern Ad-tech landscape
    • Key companies and their functions
    • The 'tech-stack'
    • RTB and the life of an Ad impression

    The seller's view and Bid information
    • How sellers manage inventory
    • Bid information

    Managing Programmatic Strategies
    • Overview
    • Targeting available to DSPs
    First Party Audience and Data
    • Understanding and gathering
    • Making data actionable
    • Integrating offline information
    Third Party Audience and Data
    • Types of data & collection methods
    • Working with the data and briefing aggregators
    Problems in Programmatic Advertising
    • Ad Fraud
    • Click Fraud
    • Brand safety
    • Technologies
    Download the full course PDF Full day course
    £499pp(cost excludes VAT)
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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*++*Service rating : Knowledgeable staff, good building flexibility and extremely good facilities
Product : Flexible course targeted to suit your needs while covering all necessary elements.
*++*Service rating : Excellent course and good facilities
Product : Just what I was looking for, very professional and good mix of strategic overview + practical application.
*++*Service rating : n/a
Product : It was just too advanced for me. I would pay more though if they offered a workshop to set a companies analytics up for success and then teach me the advanced stuff.

Basically, I know what I need to do and how I can analyse the data...I just don't know if I set ...

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