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SEO Training Courses

Standard & Advanced

SEO Training | Jellyfish

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips. The training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.

At the end of the day, you’ll know how to achieve a stronger performance organically and better understand how search engine algorithms work. We'll teach you invaluable SEO knowledge you can apply to your own websites and campaigns to propel you up the listings.

We offer courses in London, Reigate and Brighton or can offer tailored training delivered on-site at your location.

Jellyfish also now offer our courses in the USA. View dates for our US SEO courses here.

Training Courses


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The two SEO courses we offer – Standard and Advanced – perfectly complement our Google Analytics Training and/or Google Adwords Training Courses.

Alternatively, if you want to apply your new knowledge even more effectively, then try our dynamic Analytics Insights training course. This new, impactful one-day course will help you dissect the numbers, identify actionable insights, unlock the real business value of the web and help you improve your efficiencies.

We even offer Tailored Training Courses to cover your every need from location to class size to content.

  • Standard

    Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.

    This is the ideal course if you have limited knowledge of SEO. During the day you'll learn about the structures that need to be in place to implement your own SEO strategy. We'll help you identify quick wins and determine the elements needed to succeed in achieving longer term goals. By the end of the day you'll have gained the confidence to run your first SEO campaign.

    This course includes:

    • Introduction to SEO
    • Key terminology & technology
    • Typical KPIs & benchmarking
    • Key Google algorithm updates
    • Keyword research
    • Landscape analysis
    • Competitor analysis
    • Creating a strategy
    • Technical considerations/audits
    • On-site optimisation essentials
    • URL structures
    • Writing content for your website
    • Page titles
    • Meta descriptions
    • Meta keywords
    • H-Tagging
    • Duplicate content issues
    • Internal linking policies
    • Importance of site maps/information architecture
    • Image naming conventions, alt & title tagging
    • Off-site optimisation
    • Link building and online PR
    • Review phase
    Download the full course PDFFull day course
    £499pp(cost excludes VAT)
  • Advanced

    This level has been created for those already engaged with an SEO strategy and want to study more advanced techniques.

    During the day, we delve deeper into the technology and psychology of SEO to see what works, what doesn’t, and why. Leading on from the Standard course, you’ll gain a deeper insight into SEO and be exposed to a wider range of techniques and approaches you can use commercially.

    This Advanced course will teach you to analyse and assess what you should be doing, identify the tactics and strategies already being used by your competitors and empower you to take the appropriate steps to meet these new challenges.

    This course includes:

    • Introduction to advanced SEO
    • Algorithm updates in-depth
    • Advanced technical SEO
    • Hreflang
    • Schema
    • Structure data mark up
    • Canonicalization
    • Pagination
    • Re-direct chains
    • Other typical e-commerce issues
    • Code bloat
    • Foundation link-building
    • Brand mentions
    • Citations
    • Wiki citations
    • Local SEO strategies
    • Penalities
    • Reviews (feefo etc)
    • Brand search & reputation management
    • Introduction to content marketing
    Download the full course PDFFull day course
    £499pp(cost excludes VAT)
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we're happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We've found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

Some of the brands we've helped


Our latest reviews

Rating Comment
*++*Service rating : Excellent course and good facilities
Product : Just what I was looking for, very professional and good mix of strategic overview + practical application.
*++*Service rating : Fun and professtional organisation with a range of expert to help deliver the course content
Product : Great course - very informative and left with a range of ideas to improve my own website. Small group size really helped too.
*++*Service rating : It was a brilliant day, and Nick the trainer is not only knowledgeable but knows how to communicate and train well too.
Product : As a beginner to SEO before, the level of detail covered was really interesting - background understanding to Google, how SEO works and how to do it ...

Our latest reviews

Rating Comment
*++*Service rating : Knowledgeable staff, good building flexibility and extremely good facilities
Product : Flexible course targeted to suit your needs while covering all necessary elements.
*++*Service rating : Very good set-up and a really well presented course.
Product : Despite some quite obscure questions on our end, they were handled perfectly and we are already seeing the benefits.
*++*Service rating : Lovely food and facilities. Staff seemed very friendly.
Product : Great course, very knowledgeable and informative course leader. Got things across in an entertaining and informative manner. Would definitely use again.

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