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Subscription Marketing

One day course

Google Analytics Training | Jellyfish

Subscription marketing has evolved from what was a primarily a print based commodity into an essential digital component in many of the world’s largest commercial strategies. From Netflix to Amazon, Graze to News UK, subscriptions are now key to steady revenue.

Whether you are just starting out in subscriptions or you’re working in a well-tuned subscription company, our course will teach you vital steps in how to approach subscription marketing, measuring the true value of your income verses your marketing spend. It will teach you about the logistics of getting people to pay on a regular basis and how to use automation and personalisation.

So what does it take to make a subscription successful? How do you entice people to commit to ongoing payments, keep them happy and stop them from leaving? Our Subscription Marketing course will answer all these fundamental questions and more. 

Training Courses


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  • Standard

    More than 1 in 10 households now have a Netflix subscription, 30 million people subscribe to listen to music on Spotify and there are an estimated 80 million Amazon Prime subscribers. There are many benefits to subcriptions, including improved forecasting ability, steady revenue and lower retention costs for customers, convenience and perceived value are key.

    Our course will help you gain a better understanding of the importance of segmenting your customers and their lifetime value. You will have clearer insight into pricing, what works and what doesn't and finally, how to be successful in subscription marketing.

    At the end of the day, you’ll come away with invaluable subscriptions marketing knowledge that you can put in to practice straight away.

    What we'll cover on the day:

      An introduction to Subscription Marketing
    • What is subscription marketing?
    • Advantages to subscription marketing
    • What drives profitable subscriptions?
    • Downside of subscriptions
    • Customer life cycle of a subscriber
    • How to categorise subscribers & structure your customer base
    • What is life time value?
    • How to calculate life time value
    • How to manage cost of acquisition vs ROI
      Paying for subscriptions
    • Payment types
    • Repeat billing
    • Special offers & promotions
    • How to sell subscriptions content & engagement
    Content strategy & scheduling
    • Media consumption & devices
    • Automation & personalisation
    • Building relationships & engagement
      Managing churn & extending the lifecycle
      • Introduction to churn
      • How should you define churn?
      • Types of churn?
      • Reasons people cancel
      • Building loyalty & rewards
      • Advocacy
      Download the full course PDF Full day course
      £499pp(cost excludes VAT)
  • Tailored

    If it seems that none of our training dates fit in with your busy schedule, then we’re happy to discuss other options based on our Tailored training solutions.

    Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

    We’ve found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

    Our Tailored Training courses give you:

    • The class size you want
    • The location you want
    • The course you want
    • The customised content you want
    • The dates you want
    • The duration you want

Payment options: All major credit cards (Online) or invoicing

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

Some of the brands we've helped


Our latest reviews

Rating Comment
*++*Service rating : Knowledgeable staff, good building flexibility and extremely good facilities
Product : Flexible course targeted to suit your needs while covering all necessary elements.
*++*Service rating : Excellent course and good facilities
Product : Just what I was looking for, very professional and good mix of strategic overview + practical application.
*++*Service rating : n/a
Product : It was just too advanced for me. I would pay more though if they offered a workshop to set a companies analytics up for success and then teach me the advanced stuff.

Basically, I know what I need to do and how I can analyse the data...I just don't know if I set ...

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