Exploring latest developments within Pro…
Head of Programmatic Display, James Bourner looks at the latest developments in the world of Programmatic Display.
Google recommends that advertisers go directly through Google Partners. They have carefully selected a handful of agencies to serve as DoubleClick Certified Marketing Partners in order to provide advertisers the best possible experience when using the platform. Going through a Google partner provides an accessible technical support team, accelerated response times, and tailored assistance.
Jellyfish offers training for both DoubleClick Bid Manager and DoubleClick Campaign Manager.
DoubleClick Bid Manager training provides a detailed walk-through of the platform and provides a basic understanding of:
DoubleClick Campaign Manager training provides a basic understanding of:
We recommend at least some prior knowledge of working with DoubleClick or a similar platform if you intend to be self-service.
Yes, Jellyfish works with other agencies to provide the DoubleClick technology to them to use for their clients. No, there are not specific agency rates.
Pricing depends on which DoubleClick technology you are using either DBM, DCM, or DS. Please contact us for more information.
Technology fees are passed through to Google for the use of the DoubleClick technology. Service fees are for the ongoing support provided by Jellyfish.
For fully managed clients, Jellyfish manages all campaigns on our clients’ behalf and reports on those campaigns. This is similar to a typical agency/client relationship. Ongoing support includes but is not limited to account set up, GTM set up, floodlight creation, custom variable setup, audience creation, campaign set up, etc.
For self-service clients, Jellyfish provides one month of fully managed services to setup and train our clients. After the first month, clients will run campaigns and monitor day-to-day results utilizing an internal team while Jellyfish continues to provide an ongoing level of support to meet each client’s needs.
The hybrid option is our consulting service. For this option, Jellyfish provides a higher level of support than the self-service model. We will be more proactive in your campaigns including but not limited to making recommendations for optimization, ongoing training, campaign setup, etc.
Yes, there are higher CPM rates for rich media. Please contact us for rates.
Unlike many other competitive products in the marketplace, DoubleClick does not charge additional fees based on the file size.
Certified DoubleClick Marketing Partners are an extension of Google. Jellyfish serves as a trusted and reliable partner to DoubleClick that helps advertisers and agencies create, manage and grow their high-impact digital marketing campaigns.
Jellyfish manages the tech and services for customers on behalf of Google. As an extension of Google, we provide full, direct access to the DoubleClick platform and the business consultation required for advertisers and agencies to succeed.
Behavioral targeting includes segmenting and grouping people based on their online behavior. This typically refers to content consumed on the web or in applications. This nearly always originates from publishers either directly, in the form of second-party data, or indirectly through a data aggregator in the form of third-party data. There are hundreds of thousands of segments available off the shelf and custom audiences can be created.
The DoubleClick platforms share the DoubleClick Cookie ID and Google ID, which in turn is mapped to device IDs from mobile devices.
Yes, absolutely. However, if you buy media programmatically alongside direct buys, there are major benefits to using DoubleClick Bid Manager and DoubleClick Campaign Manager together. Contact us and we will advise on your specific position.
Yes. Either contact your desired publishers (directly or through the ad exchanges) and let us know the Deal ID that you have negotiated. We will make that inventory source available to your account. If you wish to discover packages available from publishers this can be done by contacting your account manager and briefing them.
Of course! Apps, mobile web, connect TVs, PCs, tablets, desktop—as devices become available, we’ll keep you updated.
Yes, especially when you consider overlaying context (placement) and audience data.
Absolutely—any combination of variables and audiences that are available as well as positive or negative targeting variables. For example: If you want to target all the mobile devices with the language set to Nordic, browsing the Foursquare app, over the age of 75, in Anchorage—that person is yours.
Yes. This is partly determined by how you tag your site, app or other digital assets. You can then report on these as well as use DoubleClick Bid Manager’s buying algorithm to optimize you campaigns to your goals automatically.
Can Google share my data with other companies? Most DMP platforms are natively integrated with DoubleClick Bid Manager and DoubleClick Campaign Manager, so access to your custom data is simple. You have full control of your data sets and audience lists within the platform. DoubleClick is a pure play ad tech vendor, unlike many others operating in the programmatic space, and as such, have no interest in using their client’s data to power other advertisers’ campaigns.