Earlier this week I took part in a discussion on Google Hangouts, about advanced auto-optimisation on the Google Display Network for education marketers.
The session was headed up by Google’s Global Product Lead for Display Auto-Optimisation, Joe Larkin and Google’s Display Campaign Optimiser Product Manager, Eyal Oren. They, and many other specialists from the marketing sector, advised on how education marketers can run better, smarter and more successful display campaigns through Google’s Display Campaign Optimiser (DCO).
Items covered in the session included:
- The role DCO takes within your overall display strategy
- How to improve lead quality
- Best practices for DCO management with a focus on education marketing