Error message

Warning: strpos(): Empty needle in jellyfish_country_path_url_outbound_alter() (line 425 of /home/sites/jellyfish-drupal/public_html/sites/all/modules/custom/jellyfish_country_path/jellyfish_country_path.module).

Jellyfish shares paid search top 5 with App Developer Magazine

| 07 Apr, 2015

Richard Hartley shared some quick hits on how to approach paid search marketing with app developer magazine.

1. What’s happening with PPC technology: Google DoubleClick’s unrivalled development power could see other software tools lose custom.

2. Getting the most out of AdWords: As AdWords develops and becomes more advanced, optimisation and testing takes longer – slicker automation and segmentation would reduce this time.

3. The role of PPC in tracking the client journey: The ‘fragmented user’ uses several devices and is exposed to dozens of paid media channels. This poses reporting and wider customer ‘journey’ challenges – such as how best to optimise content and establishing what the most successful route to conversion.

4. What affects paid search: In the ecommerce space, Google seem very keen to develop their shopping offering with their price comparison service.

5. Privacy and brand engagement: They’ll always be some who want tools that don’t expose advertiser’s data to Google for fear of them ‘hoarding’ market information.

Click below to read the full article. 

App Developer Magazine

Please enter a valid Name.
Please enter a valid email address.
Please enter a valid Phone.
Please enter a valid Company Name.
  • Select Service
  • Analytics
  • Brand
  • Consultancy
  • Conversion Rate Optimization
  • Display
  • DoubleClick Partnership
  • Email
  • PPC
  • SEO
  • Social
  • UX
  • Video
  • Websites
  • All Services