Jellyfish shares paid search top 5 with App Developer Magazine

Blog | 07 Apr, 2015

Richard Hartley shared some quick hits on how to approach paid search marketing with app developer magazine.

1. What’s happening with PPC technology: Google DoubleClick’s unrivalled development power could see other software tools lose custom.

2. Getting the most out of AdWords: As AdWords develops and becomes more advanced, optimisation and testing takes longer – slicker automation and segmentation would reduce this time.

3. The role of PPC in tracking the client journey: The ‘fragmented user’ uses several devices and is exposed to dozens of paid media channels. This poses reporting and wider customer ‘journey’ challenges – such as how best to optimise content and establishing what the most successful route to conversion.

4. What affects paid search: In the ecommerce space, Google seem very keen to develop their shopping offering with their price comparison service.

5. Privacy and brand engagement: They’ll always be some who want tools that don’t expose advertiser’s data to Google for fear of them ‘hoarding’ market information.

Click below to read the full article. 

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