Real World Attribution
May 10, 2017
We know that measuring success solely on last-click can lead to a poor distribution of budget across channels and a lack of understanding of your customer's journey. Unfortunately, the idea of venturing into the unfamiliar territory of advanced attribution models can be quite daunting for marketers.
Learn how you can take the first steps in establishing an attribution model so that you can better represent the full customer journey in your measurement. A smarter model can help marketers increase ROI through more informed budget allocation.
In this session, we will cover:
- What is attribution?
- What are the benefits and pitfalls of different attribution models?
- How to use DoubleClick Campaign Manager to better understand your customer journeys
- What steps can be taken today to improve my view of the customer journey?
Led by Jellyfish Senior Account Director, Sean Oakley, and Data Marketing Manager, Robby Douglas, this informational session will provide a better understanding of attribution and actionable strategies to start your journey.
Interested in other webinars? Check out our Data-Driven Creative Strategies Webinar.