It will sound strange to many, an agency that doesn’t build websites for their clients? It’s an absurd concept, but please, allow me to explain exactly what I mean, and why I believe no-one should ever build a website for their clients.
Websites are an important part of any business strategy, everyone knows this. The market is becoming increasingly digital, touching brands in ways that were unheard of as little as 10 years ago. That advent of the social media shock wave that is rippling across the digital landscape is having effects on how users interact with businesses. Likes, shares, retweets, pins, video reviews, one-click impulse shopping; all subtly and discreetly nudging people towards or away from your brand. It’s important to get the right message out at the right time.
At the heart of our creative and development team are, unsurprisingly, people. The same people that engage with your brand every day. Ever had a question for customer support? These days, it’s often quicker and easier to jump on Twitter and shoot the business a message. Some of the worst situations have been turned completely around by a good natured support person at the helm of the business Twitter feed.
We use apps daily, we are unashamedly ‘lost’ without our phones, we are in the simplest of terms, always ‘plugged in’. So we know what it feels like to have a great user experience, likewise, we know how painful a bad one can be. The digital landscape is more than just your website, when someone interacts with your brand for the first time, a journey is started that creates an interconnected network of experiences across multiple platforms.
So what does this all mean? It means we deeply understand what it feels like to be a consumer, it also means that we have a much wider picture of how our client’s users think, act and react. User data, it seems, is a powerful tool to have in your arsenal.
As developers, this access to user data has huge advantages, and working with the rest of the agency we can now craft the perfect experience for our client’s users. We take time to refine not just the look of the website, but the feel, re-enforcing that personal touch. Timings for animations, placement of CTAs, copy writing, social media interaction, smoothness of the scroll, page load times, relevant information at just the right moment; everything coordinated to ensure that what we deliver holds true to our client’s core values, but ultimately gives their users the best experience possible.
We build websites on behalf of our clients, but for their users because at the end of the day user data speaks louder than briefs.