Senior Account Strategist
Chris is a Senior Account Strategist, and began guest blogging for PPC hero and Econsultancy this year off the back of new PPC innovation success – including “How a PPC ad scheduling strategy drove 69% improvement in CPA” (Econsultancy) and “How Restructuring Improved Quality Score & Reduced CPA by 23%” (PPC Hero).
Chris began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators - rather than sales. And as his role evolved he later worked with direct response clients with the all important ROI/CPA.
Each agency is unique however, and 5 years of experience include a wealth of best practises gained and a strategic awareness with client interaction along every step of the way.
Outside work, Chris enjoys playing his guitar with his friends and family, singing and writing songs. He’d love to perform more – but just can’t find the time!
My Top Five
- Brand: Nike
- Site: soundcloud.com
- Tech: iPhone
- Likes: Spotify
- Dislikes: Music through tiny speakers