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Hi, I'm John Mohr. I'm the Senior Director of Web Content Strategy.
I have experience creating effective content strategies for clients in the education, healthcare, and financial sectors.
I also enjoy digging into analytics data, running content experiments and analysing user testing results to determine where optimisation opportunities exist.
Starting my career as a digital project manager, I quickly noticed a gap in the projects I was managing; content often fell by the wayside. I believe a successful digital strategy must include a focus on the full lifecycle of content; from concept to implementation to re-use and ultimately archiving.
I now focus on creating better digital experiences through implementing more effective content (advocating for content first) in every project.
With my free time on the weekends, my wife and I like to hike, camp, or walk in other words; be outside. I am also a fan of binge-watching HBO TV shows and am on a never-ending quest to find the world's best pizza.