Jellyfish shares paid search top 5 with …
Richard Hartley shared some quick hits on how to approach paid search marketing with app developer magazine.
Hi there, I'm Richard Hartley, PPC Director here at Jellyfish.
I joined the business in 2008 after working both client and agency side, running the PPC campaigns in-house for a large price comparison site. Previously to that, I completed my master’s degree in marketing management.
My role at Jellyfish is not only to manage the day-to-day management and strategy on key PPC accounts, but also to help account strategists develop the strategy and effectiveness of their campaigns. As the PPC Director, it is my responsibility to make sure that Jellyfish are up to speed on all new developments on the PPC landscape, and to ensure testing results and learnings from more in-depth analyses are shared across the business.
In my spare time - away from creating lovely spreadsheets and graphs - I’ll be playing drums in a band or cooking. But rarely at the same time.