JUMP Keyword Performance Management
When analysing a campaign’s performance, the JUMP Keyword Performance Management puts all of the keywords into 2 main categories and then into one of 7 sub categories.
The category a keyword falls into gives a top-line indication of what action should be taken through campaign management.
Before JUMP can carry out its analysis, the Account Management team are required to manually enter 2 metrics as parameters:
- The campaign’s Target CPA
- The campaign’s target conversion %
The purpose of these metric parameters will become apparent in the Converting Keywords and Non-Converting Keywords sections.
