Black Box Solution
For all clients who require a brand new campaign, or wish to transfer an existing campaign which is spending less than £50,000 on a monthly basis, we offer our Black-Box CPA solution.
With a standard consultative approach, we found that it takes more time to communicate the campaign strategy and justify the resources required, than it actually takes to acquire the resources and facilitate the running of the campaign.
The Black-Box CPA model gives us the flexibility and autonomy to apply the required resource, take calculated risks and experiment with the different techniques essential to enhancing a campaign's performance; all at no risk to our clients.
We do however work extremely closely with our clients to exploit all of their knowledge and experience related to the products and services being marketed. We also give regular feedback with regards to what areas of the campaign are working well and where opportunities for future editorial content, products or services have been identified.
With this solution there are no campaign set up fees or monthly management fees; in fact, if a campaign site is required, we even build that free of charge!
Our clients only pay a predetermined fixed rate for an acquisition (lead, email address, sale, subscription etc...) or a fixed percentage of the revenue generated by the campaign.
We use the acquisition fees wherever it will have the most impact with regards to enhancing the campaign's performance. This may include, but is not exclusive to, more media spend with the search networks, affiliate programmes, banner marketing campaigns, website alterations, more advanced tracking, Account Management Team resource, new industry tools and internal software development.
