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• Implementation Overview

Campaign Implementation Overview

Although we offer a full solution; it is imperative that we work closely with our clients to deliver campaigns which maximise the opportunity presented by search marketing.

Conceptually the service we offer is very simple; however, this does not change the fact that every campaign we launch requires us to follow extremely intricate and stringent processes. We have spent 5 years perfecting the finely tuned methodology used to deliver our search campaigns.

There are ten basic steps to setting up a Jellyfish campaign:

1. We establish our client's Cost per Acquisition (CPA) and Proof of Concept (POC) budget
2. We issue a Contracted Cost per Acquisition (CCPA) agreement
3. Client signs and returns CCPA agreement
4. We attend a meeting with the client to introduce the Account Management Team and gather all the information required to set-up the campaign and build a campaign site (if required)
5. We generate a comprehensive search term portfolio and attribute appropriate ad copies
6. We develop a campaign site or provide our client with the tracking requirements for their website
7. We invoice our client for 1 month's forecasted spend to credit their account before allocating funds to the required resources
8. Client issues funds
9. We set-up campaigns with the search networks
10. We launch the campaign in the form of a 3 month proof of concept