Our deep understanding of the campaigns metrics, and how they relate to each other, has lead to unrivalled PPC management methodologies. Our deep understanding of the campaigns metrics, and how they relate to each other, has lead to unrivalled PPC management methodologies.

Campaign Site Development

The website receiving the search traffic is an extremely important component of the PPC campaign and can have a dramatic effect on the results achieved.

We often find the main goal of a PPC campaign cannot be fully facilitated by our clients’ main websites. Most company websites today have numerous agendas which all need to be catered for, and subsequently delivers a confused message, which is not conducive with converting visitors to sales, leads, enquiries etc...

As a result, we often create sales focused campaign sites specifically designed to receive and convert PPC traffic. Our campaign sites do not have any of the distractions or leakage points found in the main websites e.g. advertising banners, links to job sites, links to competitions, blogs etc.
Each Jellyfish campaign site contains sales driven copy, has prominent and strategically placed call-to-actions, and where possible has a slick and user-friendly sign-up funnel.

In our experience there is no negative effect of running both a main website which concentrates on organic listings, with its own commercial goals; and a campaign site which concentrates on PPC traffic and has a very specific focus. In fact, many of our clients who have introduced a campaign site have found that it actually enhanced the performance of their main site.


The benefits of using one of our campaign sites are