Predetermined Fixed Rate

The number of acquisitions that can be achieved with a Jellyfish campaign is directly proportional to the CPA; therefore, the higher the CPA, the higher the number of acquisitions the campaign will generate.

It is a common tendency to attribute the lowest CPA possible; however, this is often a false economy. Not only will this approach suppress the volume of acquisitions achieved directly through the search campaign, but also the volume of acquisitions generated through other channels as a result of the enhanced brand exposure on the internet.

This enhanced brand exposure should not be underestimated. Using industry standard click through and conversion rates, it is likely that over 5,000 searchers will be exposed to your brand/offer for every acquisition generated.