Risk Free Solution

Before a search campaign can be constructed, we ascertain our client's commercial goals and business metrics. Using these commercial goals and metrics, we are able to establish the Cost per Acquisition (CPA) model for the campaign.

The Contracted CPA model is still considered a rare pricing model for running PPC campaigns as it offers our clients a risk free, self-financing solution to generating incremental acquisitions (sales, leads, subscriptions etc...), through Search Engine Marketing (SEM). The CPA can be in the form of a monetary amount or a fixed percentage of revenue.

By offering our clients a guaranteed fixed CPA, the onus is on us to deliver the required CPA. As our revenue is directly proportional to the results achieved by the campaign, our clients can always rest assured that we will be striving to grow the number of acquisitions or revenue generated by the campaign.

With a standard consultative approach, we found that it takes more time to communicate the campaign strategy and justify the resources required, than it takes to acquire the resources and facilitate the running of the campaign. The CPA model gives us the flexibility and autonomy to apply the required resource, take calculated risks and experiment with the different techniques essential to enhancing a campaign's performance; all at no risk to our clients.