Transparent Solution
For all clients who wish to transfer an existing campaign, which is spending more than £50,000 on a monthly basis, we offer our transparent CPA solution.
We understand that if we are taking over a campaign with large PPC budgets, where our client has been involved in the strategy and execution of the campaign and is used to getting full visibility of the metrics; our Black-Box CPA solution would be an uncomfortable transition to make.
For this reason, we offer a model which gives all of the benefits of our risk free CPA model; however, with full transparency.
Utilising the principles, tools and techniques described in this website, we will, over time, achieve the acquisitions at a lower media cost than the agreed CPA, therefore creating a gross margin to fund the management of the campaign.
As part of the agreement we cap this gross margin at a fixed percentage; therefore, in the event that we manage to achieve efficiencies in excess of the fixed gross margin cap, without compromising acquisition volumes, these savings can be either reinvested into the campaign or credited to the client’s account on a monthly basis.
At all times our client will have full transparency of all aspects of the campaign, including the gross margin Jellyfish are making from the campaign.
We have found that over time, due to the extremely complex nature of our campaign structure, methodologies and management platform; combined with our meticulous approach, attention to detail, proactive delivery and most importantly tangible results – even though we offer this full transparency, our clients generally turn their full attention to what they do best and facilitating the business being generated from the PPC campaign.
