Exploring latest developments within Pro…
Head of Programmatic Display, James Bourner looks at the latest developments in the world of Programmatic Display.
Ask yourself three simple questions. If the answer to any of them is no, then you should probably be looking for a new agency:
Do they consistently achieve or exceed the agreed target KPIs?
Do they provide full transparency and full access to all network accounts?
Does the reporting they provide clearly explain changes in performance and specific actions taken to affect that change?
We have a range of commercial models that give us the flexibility to create the right solution for any client.
Percentage of media spend – This is our preferred model and the most flexible option to ensure the right amount of resource is allocated against media spend.
Fixed retainer – If you want to fix your costs regardless of media spend we can assess the amount of work required and work to a fixed retainer. Technology costs are charged in addition to the retainer as a percentage based on the media spend.
Technology and support - As a DoubleClick Certified Marketing Partner we are able to re-sell that technology and provide first line support and consultancy.
We have a number of clients where we split the responsibility of managing paid search activity between our agency and their in-house teams. We can provide first class training and be as hands on or off depending on your specific requirements.
You get instant access to all the knowledge, best practice, work flow and processes we’ve built up over the last 16+ years. You get paid search experts using the best possible technology working to achieve your campaign and commercial goals. You get the assurance that your paid search investment is being protected 24/7 through SafetyNet.
Nobody can guarantee results in paid search marketing, and you should be wary of any company that says they can. We can of course project the likelihood of success based on your current activity, and will happily audit your account against our current best practices.
This will depend on a number of things, such as the quality of your current activity and the opportunity in your industry sector. Re-engineering declining or poor performance is not easy and requires meticulous planning. Trying to force changes quickly can be done but normally ends up being very expensive. A controlled approach using our test, analyse, refine methodology will always deliver better results over the long term.
Yes, we already manage global paid search activity for a number of clients. We can manage activity in a number of languages in-house, and have partnerships with translation companies for those we don’t cover.
Yes, we encourage our clients, where relevant, to advertise outside of Google if we believe we can get better results. Other platforms and partners include Facebook, YouTube, Bing Ads, Yahoo, Amazon, LinkedIn, Twitter, Baidu and Yandex.