Embarking on a PPC marketing campaign without the right knowledge and experience can be an extremely expensive and time-consuming exercise, with very little return. Due to the complex ‘quality score’ algorithms used by the search networks, running a successful PPC campaign has become just as complicated as SEO, if not even more complicated.
I’m sure you agree; there’s nothing worse than looking at your competitors on the sponsored search results, for all those crucial keywords, and wondering how they can afford to be in those top positions! What are they doing differently? How are they able to exploit the huge revenue opportunities presented by PPC marketing?
Well, they are probably:
As a business, if you do not have the skills, experience, time or resource to do all of the above; running a PPC campaign in-house is a risky strategy and will inevitably turn out to be a false economy.
In our experience every single penny saved by not using a PPC specialist will be absorbed 10 times over by the extra cost associated with running a non-efficient campaign and the potential lost revenue from lack of competitiveness on the search landscape.
If you are in such a position; not only can Jellyfish provide the required expertise and exemplary levels of service, we can offer a performance based fee structure where our goals are alligned with yours and we are remunerated based on results.
Through our specialist approach and unrivalled account management, on average Jellyfish create a 40% uplift in performance when taking over a PPC campaign from either an internal team or agency.
We have an established account transfer procedure, and our dedicated resource centre will manage this process for you to ensure a seamless transition with no risk of campaign downtime. Prior to transition of an account the Jellyfish team will work closely with you to fully understand business objectives and set KPI’s and deliver an in depth short, mid and long term campaign strategy.
The Jellyfish ethos is to create the most effective client/agency partnership to deliver on your business objectives. Our dedicated account management teams are focused on providing you with transparent reports as well as regular communication so you know what is happening at all times.
We have a great reputation within the world of Search. This is reflected in a prestigious list of clients, which currently includes the Waitrose, National Geographic, Berkley Homes, Pfizer, Fidelity, Gamestop and E&L Insurance to name a few.
All of our clients benefit from: