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Considering outsourcing your PPC Marketing?

Find out why it is a mistake not to!

Embarking on a PPC marketing campaign without the right knowledge and experience can be an extremely expensive and time-consuming exercise, with very little return. Due to the complex ‘quality score’ algorithms used by the search networks, running a successful PPC campaign has become just as complicated as SEO, if not even more complicated.

I’m sure you agree; there’s nothing worse than looking at your competitors on the sponsored search results, for all those crucial keywords, and wondering how they can afford to be in those top positions! What are they doing differently? How are they able to exploit the huge revenue opportunities presented by PPC marketing?

Well, they are probably:

  • Producing portfolios of search terms that include thousands of keywords as opposed to hundreds
  • Not fighting for the #1 spot for every keyword regardless of their return on investment (ROI)
  • Not just bidding using broad match types
  • Using all network innovations such as product extensions, star ratings, sitelinks etc...
  • Using geo-targeting where apllicable
  • Using numerous tightly relevant ad groups
  • Ensuring that the seed keyword in each ad group is contained in the ad copy
  • Ensuring that the ad copy is included in the copy on destination landing page
  • Using creative and attractive ad copy with a call-to-action
  • Using seasonal ad copies
  • Testing ad copy performance according to conversion not just CTR
  • Excluding search network partners delivering fraudulent or irrelevant traffic
  • Prociently using all the new optimisation features within the display networks
  • Monitoring and Controlling affiliate paid search activity
  • Seperating Search, Display and Mobile Device campaigns within the account
  • Using sophisticated campaign tracking and analytics with conversion attribution
  • Effectively using negative keywords to eradicate irrelevant traffic and improve click through rates (CTR) and quality score
  • Deep linking keywords to relevant content, services or products within the site as opposed to delivering traffic to the home page (front door)
  • Building dedicated landing pages or campaign sites specifically designed to convert PPC traffic

As a business, if you do not have the skills, experience, time or resource to do all of the above; running a PPC campaign in-house is a risky strategy and will inevitably turn out to be a false economy.

In our experience every single penny saved by not using a PPC specialist will be absorbed 10 times over by the extra cost associated with running a non-efficient campaign and the potential lost revenue from lack of competitiveness on the search landscape.

If you are in such a position; not only can Jellyfish provide the required expertise and exemplary levels of service, we can offer a performance based fee structure where our goals are alligned with yours and we are remunerated based on results.

Through our specialist approach and unrivalled account management, on average Jellyfish create a 40% uplift in performance when taking over a PPC campaign from either an internal team or agency.

We have an established account transfer procedure, and our dedicated resource centre will manage this process for you to ensure a seamless transition with no risk of campaign downtime.  Prior to transition of an account the Jellyfish team will work closely with you to fully understand business objectives and set KPI’s and deliver an in depth short, mid and long term campaign strategy.

The Jellyfish ethos is to create the most effective client/agency partnership to deliver on your business objectives. Our dedicated account management teams are focused on providing you with transparent reports as well as regular communication so you know what is happening at all times.

We have a great reputation within the world of Search. This is reflected in a prestigious list of clients, which currently includes the Waitrose, National Geographic, Berkley Homes, Pfizer, Fidelity, Gamestop and E&L Insurance to name a few.

All of our clients benefit from:

  • A dramatic increase in brand exposure and revenue from a PPC campaign using the most sophisticated campaign management methodologies in the Industry
  • Return on Investment (ROI) with fee structures that are based on performance
  • The knowledge and experience of a team dedicated to Paid Search & Digital Acquisition
  • The option to integrate your wider digital marketing needs (SEO, Display, Creative, Analytics & Social)
  • An agency who are at the forefront of latest innovations and developments within the world of Search

Contact us now