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The Metrics Tree

PPC Metrics Tree | Jellyfish UK

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CPA

Cost

Acquisitions

Average CPC

Clicks

Conversion

Impressions

CTR

Average CPC

  • Bid Cap
  • Tail Keywords
  • Negative Keywords
  • Ad Copy Relevancy
  • Landing Page Relevancy
  • Page Load Time
  • 0 Impression Keywords
  • Affiliate Management

Impressions

  • Keyword Count
  • Network Count
  • Content
  • Placement
  • Match Type
  • Budgets
  • Negative Keywords
  • Tail Keywords
  • Bid Cap

CTR

%

  • Ad Copy Qualification
  • Keyword Insertion
  • Negative Keywords
  • Ad Copy Relevancy
  • Tail Keywords
  • Ad Extensions
  • Remarketing

Conversion

%

  • Ad Copy Relevancy
  • Landing Page Relevancy
  • Ad Copy Qualification
  • Site Management
  • Product Offer
  • Email Follow-up
  • Negative Keywords
  • Tail Keywords
  • Page Load Time
  • External Factors
  • Remarketing
  • Infinity Call Tracking
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  • Select Service
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  • Brand
  • Consultancy
  • Conversion Rate Optimization
  • Display
  • DoubleClick Partnership
  • Email
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  • Video
  • Websites
  • All Services