The benefit of Dynamic Search Ads
Any campaign with lots of products or inventory should be using Dynamic Search Ads (DSA) or even better, feed-based inventory managed campaigns.
We can integrate your inventory feed with our technology and automatically generate highly relevant ads directed to the right landing pages based on the specific phrase someone searches for. This helps cover the long-tail for your entire inventory range and because the long-tail is usually cheaper and converts more, it has a big impact on campaign performance.
We’ve seen DSA campaigns with 26% higher CTRs and 37% lower CPAs compared to similar keyword only campaigns. Read our case study with ForRent.com here on the use of DSA.