Breathe Unity Partners with Run Reigate


Breathe Unity

The award-winning Intersport Run Reigate Half Marathon and 10K has appointed Sports PR company Breathe Unity to manage all PR and media enquiries for this popular event at Surrey’s Priory Park.

Starting in May 2017, Breathe Unity will focus on raising awareness of the race in the running community and increasing the pace of sell out for the 2017 event, which takes place on Sunday 17th September 2017.

Now entering its fourth year, the Intersport Run Reigate Half Marathon and 10K is a firm fixture in the running calendar, boasting fantastic community support and a beautiful route through rural Surrey on closed roads.

The event begins its campaign with Breathe Unity as it celebrates winning Gold for the UK’s Best Half Marathon (less than 5,000 runners) at The Running Awards 2017, the only independent awards ceremony celebrating the best of running and its culture. This follows its Silver award in the same category in 2015.

Since the half marathon was set up in 2014 by local running enthusiasts, the event has grown to include a 10K and a cumulative kids’ race, extending its appeal to runners of all ages and abilities. This ties in perfectly with Run Reigate’s commitment to promote health and wellbeing in the borough, and with Breathe Unity’s effort to inspire a healthy lifestyle through their work in PR.

Offering a high quality runner experience with a large event village, huge bag drop, race pacing, chip timing, live music, gourmet food village and children’s activity village, the Intersport Run Reigate Half Marathon and 10K is a highly professional event with a fun and friendly atmosphere.

Race Director Dave Kelly commented, “We are delighted to announce that we have appointed Breathe Unity to look after the press, media and more for the Intersport Run Reigate Half Marathon and 10K. Their exceptional industry knowledge and experience will take our PR strategy to the next level and increase awareness of the event among the wider running community. As we enter our fourth year it is the right time to bring in Breathe Unity, who have enormous experience in mass participation events, to help us take the race forward.”

Rebecca Richardson, MD of Breathe Unity, added,We are thrilled that Breathe Unity has been chosen to manage the PR for the Intersport Run Reigate Half Marathon and 10K. With these two races plus a fantastic kids’ race on the same day, all in a beautiful and accessible location, the event has huge potential and we are excited to help it grow and reach out to an even wider audience. We look forward to working closely with the organisers to deliver all their PR requirements and more.”

Breathe Unity is a Sports PR company based in Manchester, with a portfolio of other high profile and award-winning sporting events and clients.

The date for the 2017 Intersport Run Reigate Half Marathon & 10K is Sunday 17th September 2017. Entries are open now, with individual entry £33 / £35 for the Half Marathon and £30 / £32 for the 10K. The Canon Kids Race is open to young runners aged 4-15 years and costs £12.

Go to www.runreigate.com for further details and to sign up.

You can also like the Facebook page www.facebook.com/runreigate and follow @runreigate on Twitter.

About Intersport

Intersport is a retailer of performance sports equipment and apparel with more than 200 associated retailers in the UK. It is a trusted source of expert advice to sports consumers across the nation. Intersport’s mission of ‘Sport to the People’ recognises its customers’ passion for sport and the essential role that the community plays within sport and physical activity.

For more information, visit www.intersport.co.uk.

For further information about the Intersport Run Reigate Half Marathon & 10K and to register please go to www.runreigate.com .

For all media queries about the Intersport Run Reigate Half Marathon & 10K, if you need any high res images/logos or have got any interview requests please contact Breathe Unity on 0161 932 1409 or email info@breatheunity.com.

Issued on behalf of Intersport Run Reigate Half Marathon & 10K by:

Breathe Unity PR, 10th Floor, 3 Hardman Street, Spinningfields, Manchester M3 3HF

For further information please call +44 (0) 161 932 1409 or email info@breatheunity.com

 

Sweethaven Computers

5 Ways Wearable Tech Can Enhance Your Workout


Run Reigate is delighted that Sweethaven have joined us as a new partner this year.  Check out their blog on wearable tech – including your chance to win a FREE Pulsense wristband.

Sweethaven Computers (1)

Technology is fast becoming an integral part of people’s fitness plans. Wearable fitness tech is constantly advancing to improve the quality of our training and results, enabling us to better create and meet both short-term and long-term fitness goals.

With so many features now available via wearable tech, which are the most useful for enhancing your workout? The technology team at Sweethaven has a few top tips…

Track Your Heart Rate

Of course your heart rate is going to go up during exercise! What many people don’t know is that heart rate can also be used to monitor dehydration; the symptoms of which are often overlooked by athletes during exercise. The wireless sensor tracking of heart rate can therefore be used to help you track when you need to be taking that extra sip of water.

Sleep Tracking

Tough workouts require solid sleep for muscle recovery! Use your wearable tech to track the number of hours and quality of sleep you’re getting to help make sure you’re giving your body the best opportunity for regeneration.

Target Tracker

All athletes know that progress is about goals. Use your wearable tech to set your targets and then track your progress towards achievement for positive reinforcement. Determine your daily goal and then see what your average result against it is. You can adjust your daily targets accordingly, just be sure that your goal positively impacts your fitness level – and that, over time, you see progress.

For the more competitive ones amongst us, buddy up with a training partner with similar goals to track who reaches their goal the quickest!

Calorie Counting

Because what’s more motivational than visibly eating away at the calories gained from that last pack of biscuits!

Discover all the Apps

With a whole world of apps now available, there will be a host of apps capable of accompanying and complimenting your wearable tech tracking. Apps for monitoring food intake, for example, can be a particularly beneficial when used alongside your fitness tracking to ensure you’re fuelling your body correctly. There are also apps out there that allow you to connect with online communities of fellow fitness enthusiasts for even more support and encouragement.

Sweethaven is proud to be supporting the Run Reigate half marathon this September. To celebrate this important calendar date, we’ll be giving away one FREE Pulsense wristband to one lucky runner. To be in with a chance of winning, enter your details via our website: http://www.sweethaven.co.uk/run-reigate

Sweethaven Computers

Simply Sports Socks

Simply Sports – Planning your run, wholesale.


With every running event you get a build up in excitement and the nearer the day of the run the more the nerves are jangling and the greater need to address those last minute details. Do I need new socks, have I got enough Gels, checking what time must I leave for the tenth time! It’s what we all go through as runners every time. It is the same for us at Simply Sports, with every event we get to enjoy our customer’s feelings and it is a great buzz for all the staff.

However, our preparations start over 9 months earlier when we plan and place orders for the following season. Yes it is that far ahead, 2016 is done and dusted and we are now working on 2017!

Even something as simple as socks are ordered well in advance and might involve a meeting in Munich at the Sports Trade fair, trips to London and Birmingham to see various suppliers, we go through the same process of choosing our socks except that the numbers are slightly bigger and we have to travel a bit further. Oh and once we sign on the dotted line there is no changing our mind, we are committed so have to get it right.

As race day nears, whether it is a local Parkrun or the London Marathon we make sure we monitor on a daily basis our stock of the essentials and with the Run Reigate Half marathon and 10K we have even more focus with the race packs. For Run Reigate the excitement is fantastic, we feel every nerve, every twinge that our customers tell us about and the wonderful community spirit that this event creates, our staff love it and always ask months ahead if they can work during the lead up and on the day of the event.

Afterwards, we take stock, are we happy with our performance, did we enjoy it as much as last year and most importantly how did our customers get on. For weeks afterwards we hear tales of the day, the tough bits the atmosphere and then it is on to the next event.  There is nothing like a great local event and Run Reigate is one of the best in the country, officially one of the best!

Then the phone rings and it is Alex Wilson of Hilly Socks asking to book an appointment to go through our sock requirements for 2017! Now where did I leave that crystal ball?


Adrian Pointer – Simply Sports, Reigate

 

BMF Marathon team

The Run Reigate Guide to Surviving the London Marathon!


You’ve trained for months, you’ve planned your route, worn in your new trainers, picked out your most comfortable kit and finally the big race day is here.  Many of our wonderful Run Reigate runners will join with 36,000 others next Sunday, to take part in one of the world’s biggest and most famous distance races, the London Marathon.   Our local British Military Fitness crew have entered a massive team, running to raise money for The Children’s Trust, one of our own charities and we wish them all the best of luck.

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For any first time marathon runner, it can be daunting, and we’re not talking covering the 26.2 miles.  It’s more than just physical endurance: the marathon is a logistical, biological and psychological obstacle course. For those of you getting ready to race, the Run Reigate team have come up with a few alternative tips to help you on your way…

Get greased up

Lather yourself in vaseline before you start (including your feet), even in places that are unlikely to chafe – trust us it really helps! Turn yourself into a big slippery sea-lion.  Added benefits include sliding your way to the front of your pen.  If you suffer from hayfever, rub a big dollop on your nose as prevents the pollen from getting in.  

Go before you go

There are loads of portaloos.  Hundreds in fact, but they will still have a long queue in the hour before the race.  It is OK to stand in line, get to the front, do your business, then return to the end of the queue and repeat … 3 times.  You’ll be thankful for this cleanse when you see everyone veering off to the side as soon as they’ve crossed the start line to wee in public.  

On your marks, get ready … hang around a bit!

And you’re off … or not as the case will probably be.  Unless you are an elite runner, the start can be a bit of an anti-climax as you often have to wait 5-10 minutes to get across the start line and the pace can be a little slow.  Distract yourself by loudly humming “Eye of the Tiger”.

Resist the Rhino

There will be an urge to sprint past everyone in fancy dress.  Their attire can be deceptive.  The guy dressed as a giant penguin is actually an Olympic Triathlete and he’ll mess with your head by speeding up as you attempt to overtake him.  It may be a blow to your confidence to find a foam fire hydrant ahead of you at mile 18, but it makes for a good anecdote later.  Much later.

People power-ups

The closest many of us will ever come to feeling like we’re in the Olympics, is crossing Tower Bridge.  The volume builds as you run down Tooley Street, with an explosion of noise as you turn on to the bridge, people clapping, banging tubes and shouting your name.  If you have an unusual name, they might shout something else, but don’t heckle them.  It’s OK to wave at people and high five the kids.  Spectators – bring hand sanitiser.

Mind your step

Everyone who has run a marathon will tell you to watch out for the drinks bottles on the ground.  But seriously, do, and it starts early.  One of our team slipped on a discarded bottle at mile 16 of the New York Marathon, horribly tearing her hamstring.  Being the tough nut she is, she walked the remainder in agony, doggedly determined to earn that bloomin’ medal!  The gel packets are just as bad and slimey.  They sometimes stick to your trainer, forcing you to remove it whilst hopping ungainly, racers behind accidentally grabbing you in a hug as they crash into you.  

Where’s Wally?

It’s definitely worthwhile knowing where your supporters are going to be so that you can pick them out, quite literally, in a crowd.  Banners, signs, fancy hats, unusual cheers or just really really loud voices are useful.  Especially in the final stretch, when you’ve forgotten your own name.

Salty beards

Some marathon runners sport an attractive salt beard when they finish the race, which always looks good in the photos and can be a surprise to their partners.  Shows you’ve really worked hard!  Replace the electrolytes through gels and energy drinks during the race, and fish and chips afterwards.

You’ve made it!

Once you’ve crossed the line it really is straightforward.  Be gently pushed by the race marshals  towards your photo and bag and start crying with joy.  Have cosy clothes to put on even if it’s not cold, as you will be soon.  Have snacks in your bag too, not just with your family or friends as they might have eaten them.  Really, there should be a big conveyor belt at the end just like the airport, where you are collected by someone, preferably with a wheelchair and a bottle of prosecco in the arm rest cup holder.

Think Dalek

Avoid steps, at all costs.  If you must use them in the days pending the race, try sliding down like a toddler, as long as you have something or someone to pull you up at the end.  Ice baths are also recommended, but may result in weird noises coming from your mouth without your control.

Enjoy it!  

You’ve earned it.  Yes, it will be one of the hardest things you’ve ever done, but also one of the best.  The atmosphere and crowds are amazing and there is such a variety of people running that you’ll be continually inspired.   You might even be on the TV, so remember to smile, practise your crowd wave and of course, wear your Run Reigate finishers t-shirt for all to see.

Who are Jellyfish?


Run Reigate, now in it’s third year, has partnered with digital marketing agency, Jellyfish since this extravaganza of an event was first launched in 2014.

As the event continues to grow year on year; with the introduction of a new 10k in 2015, and a kids race due for 2016 (you heard it here first!), Jellyfish have been supporting and powering Run Reigate every step of the way. But what exactly has the partnership involved to date?

 

Brand development and creative

Jellyfish Creative Director Richard West wanted to ensure the brand had integrity from the start with strength, clarity and assets that were created specifically for – and owned by – Run Reigate. For the branding, that develops year-on-year, the colour pallet, font and look and feel are designed to be accessible, transferable designs across all assets and to depict a sense of movement for the races. Creative Designer, Ryan Phillips, created custom illustrations with a unique feel his inspiration journey looked like this:

  • Wanting a technical sporty feel
  • Looking at sports designs through the ages
  • Inspired by retro 70’s and 80’s sports designs
  • Balancing that with classic tennis shirts
  • Refining and honing so they are truly unique

As the race grows the brand grows, for example the introduction of new races sees the introduction of new colour pallets, the evolution of patterns and textures and greater sophistication over time.

Digital marketing agency Jellyfish's t-shirt design

Digital marketing agency Jellyfish’s t-shirt design

 

 

Website development

The website follows the Run Reigate identity. Website creation at Jellyfish follows a process that draws from experts in coding, design, SEO and analytics, conversion optimisation and usability, drawing from and getting sign off from leaders in each field. The first site was a simple landing page and as the event has grown so has its ‘shop front’ for attendees. As a result the latest website was built, with lots of work behind the scenes, such as:

  • Built the site for SEO with meta descriptions and keywords search for content creation
  • Efficient information architecture with well-structured page levels and content for optimised performance – getting people get to their destination as quickly as possible
  • Retained site content-richness with domain content migration for topical posts and keywords
  • Assured backlink profile protection so there were no 404 pages on launch through consistent page structure and redirects where necessary
  • Integration with third party suppliers for the likes of data capture downloads for the Run Reigate team and pre-population for the results site for runners

 

Social and SEO

Throughout Run Reigate and Jellyfish’s partnership Jellyfish started out fully managing their social media and have provided SEO services. Now Run Reigate manage their own social channels based on audits, recommendations and training. In summary here are some of the ways Jellyfish support Run Reigate’s online presence:

  • An SEO and Social Audit to establish quick wins and long term strategical recommendations
  • Social training for the Run Reigate team with emphasis on increasing brand social mentions
  • An infographic was created for placement on charity and other websites for backlinks
  • Website analysis including all labelling, meta descriptions, keyword analysis for what words the team should be using in the content and much more….

So now you know who Jellyfish are, don’t be a stranger and say hello at the event! In the meantime we’ll continue to help power brand and everything digital for the crazy people that love running so much they made this inspirational event out of it for everyone in Reigate and beyond!