Why is technical SEO optimisation important?
Building attractive, interactive and functional websites may be great for user experience, but it can pose serious issues to SEO performance. Search engines see your website differently to your audience, so your site has to cater for the needs of search engine robots as well as your target audience groups.
Search engines' ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimisation tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.
What’s covered in our technical optimisation?
Technical optimisation covers an array of factors that influence SEO performance. These range from server configuration, optimising the crawl of your website and crawl error resolution, to eradication of duplicate content and improving the usability, speed and render of your website.