Many of the world's leading brands are now using Google Analytics. Opening an account and placing code onto your site is a start, but poor Google Analytics implementation can spell disaster for your business!
Many people go as far as adding Google Analytics to their website, but so many don’t follow the best practices (or even the basics). Problems left undetected can both result in poor quality data, and also end up with you basing your decisions on misinformation.
Are you confident you have covered the fundamentals:
As a business, if you do not have the skills, experience, time or resource to competently tackle all of the above; setting up your own Google Analytics account can be a risky strategy and could turn out to be a false economy.
A well thought out and correctly implemented Google Analytics account should provide the foundations that underpin your other digital marketing activities, not (as we often find) be an afterthought.
Spending money on PPC, SEO, display or any other digital marketing activity can be impossible to optimise or truly understand if you don’t make the investment to set up your analytics in advance so that you can understand the digital journeys taking place.
In our experience the budget invested in analytics will pay you back very quickly. If you truly have visibility of what works you can soon start to optimise your website for conversions. Effective analytics underpin any optimisation, whether that be conversion optimisation (A/B testing or MVT) taking place on your website or more effective planning of where you spend your marketing money.
Jamie Hammond | Head of Analytics & Optimisation
The Jellyfish ethos is to create the effective campaigns that deliver according to your ROI targets or set CPA’s. Understanding what takes place on your website if therefore paramount in giving you’re the best chance to succeed.
Jellyfish have a wealth of experience within the world of analytics. This is reflected in a prestigious list of clients, which currently includes Fidelity, P&O Cruises, Walden University, and E&L Insurance to name a few.
All of our clients benefit from: