A great brand can make the difference between success and failure and is so important to get this right at the beginning. A great brand not only resonates and engages with its intended audience but can change perceptions within a business as well.
Branding is first and foremost a business process that is planned, strategised and integrated throughout an organisation. Your brand is the answer to a simple question - “What makes you so special?”. This simple proposition becomes your promise that every aspect of your business activity should be structured to deliver against.
A successful online brand strategy is built around three basic components:
Getting under the skin of your brand, the products you sell and what the brand means to both you and your customers is essential in helping us to gain that crucial insight we need to create something really special. Close collaboration, immersion in your target market and proactive research enables us to create brands that cut through the competition.
Our experience helps us create solutions that combine integrity, harmony and radiance whilst our knowledge of the associated design disciplines means we can effect the optimum application of a brand across digital and printed media, in-store, on-pack, in fact, any touchpoint that works for your business.
Creating a consistent brand experience is vital to those who engage with your brand on a daily basis. This consistentency is achieved by establishing and creating the key components of your identity and pulling them together to form one simple guideline document for all to use.
As part of a branding/rebranding process we recommend creating guidelines from the outset. This will help the impementation of the brand, educate your employees and provide brand foundations for the future development of your business. Guidelines should not restrict the creative process but set simple rules to help reinforce a consistent brand look & feel.
A typical brand guidelines document would consist of logo varients and usage instructions, defined colour palettes and colour breakdowns, font usage (on and offline), photographic style & content and a tone-of-voice.