Brand, Packaging & Responsive Website
Carmelita is a family owned wine maker producing premium wines from the Uco Valley in Mendoza, Argentina. Carmelita approached Jellyfish to create an identity for their business and product range to help them position this high quality product correctly in the UK and European markets.
Referencing Aztec folk art from the region, we created a brand that reflects traditional South American aesthetics combined with a natural colour palette and applied it across the Carmelita range.
Jellyfish has also designed and built the Carmelita website, employing a responsive CSS framework so the one website works effectively across all devices. To support the launch of this new wine, we also created box inserts, box designs, tasting notes and a branded Facebook page.