A well-timed and well-directed email campaign can have a huge impact on sales for both new and returning customers. They can also help to build customer loyalty if people have a genuine interest in your product.
Here at Jellyfish we use email marketing in various ways; To keep people up to date on latest offers and developments within your organisation, re-market to people that have gotten as far as the funnel but dropped off, cross-sell products and services to existing clients or customers and to target potential customers that have shown an interest in your proposition.
Our email campaigns are focused around our clients needs. If we're letting people know about latest offers, then we can design the email so it's focused on big calls to action that will draw people in. We design our emails using HTML standards so that we can make sure they work across the most common mail clients (outlook, hotmail, Gmail, yahoo etc.) and so they fit on people’s screens. Campaign Monitor is used to see how people interact with our emails; this means we can make sure that the most important information is getting across. We also measure the success rates of our email campaigns to make sure that the right people are being targeted with the right offers, this helps increase conversation rates.