Usability is a vital aspect of the success of any website. It's an essential element of your online strategy that engages visitors and provides them with easy access to the information or tools they are searching for.
Jellyfish's approach to usability is based on our unique application of art and science, combining insight gathered through proven techniques (for example website surveys, usability studies and a deep dive into your website analytics data) with years of web design expertise.
Usability can be measured via simple metrics such as bounce rate, time on site, goal completion and return visits. If your site is suffering from poor performance in these areas, Jellyfish can help. From design and development of one-off landing page solutions through to full website delivery, Jellyfish has years of experience which we bring to bear in helping you maximise results from the traffic generated by your wider marketing mix.
Jellyfish also know that conversion is king, and have a wide range of techniques and expertise which can be applied to help you achieve conversion optimisation and benefit from the resulting gains to campaign performance and marketing ROI.
Working closely with our own Analytics & Optimisation team, we strive to understand the unique characteristics of your target audience groups and combine this insight with a sensitive approach to the application of your brand.