For all clients who wish to spend more than £20,000 on a monthly basis, we offer our Open-Box CPA solution.
We understand that when taking over a campaign with large PPC budgets, it is likely that the client would have been involved in the strategy and execution of the campaign, and is consequently used to getting full visibility of the metrics. Under these circumstances our Black-Box CPA solution would be an uncomfortable transition to make.
For this reason, we offer a model which gives all of the benefits of our risk free CPA model; however, with full visibility of the campaign metrics down to keyword level.
This is done by ensuring that the cost data, and subsequent CPC data, reflects all costs, not just the search network media costs.
This is key due to the ever increasing complexity of quality algorithms and costing structures for PPC campaigns. It is now imperative that all costs required to deliver a well optimised and proficient PPC campaign are taken into account. Not doing so would be like considering all organic traffic to be absolutely free and not taking into account the cost of any SEO resource, services, technology etc...
Now more than ever, it is not just about the cost of media, it’s about the cost efficiencies and improved conversion gained by superior PPC management.
Once a CPA for the campaign has been agreed; utilising the principles, tools and techniques detailed on this website, Jellyfish will attribute the appropriate level of resource and run the campaign to a P&L.
At all times our clients have full transparency of all the campaign metrics; however, to reiterate, the cost data, and subsequently the CPC data, reflects all costs, not just the search network media costs.
It is important to note; the ratio between campaign costs and network media costs is not transparent. This is the one area where Jellyfish requires full accountability if we are to deliver a campaign to a guaranteed CPA. It is our experience that if we make this ratio transparent, our clients feel compelled to get involved in the resourcing of the campaign, which ultimately has a detrimental effect on the performance of the campaign.
So where does Jellyfish makes its money? Well, it’s simply a case of taking the CPA revenue from the campaign and subtracting all of the associated costs of running the campaign.