PPC increases ROAS by 39% for Fidelity

Fidelity is one of the UK's largest investment fund managers with over 660,000 customers in the UK. They look after assets worth $232.8 billion and are dedicated to achieving the best possible returns for our investors.

Services provided

SEO strategy, planning and management
Google Analytics Account Setup
PPC Management
Conversion Optimisation Audit
Creative – YouTube channel, Video content

PPC campaign results - key metrics

During Q2 2011, our performance highlights compared to previous period included:

Reduced spend by 8.5%
Reduced overall CPA by 23%
Increased transactions by 19%
Increased assets acquired via PPC by 29%
Increased ROAS by 39%

More recently, we have:

Decreased December year-on-year CPA by 64%
Whilst increasing transactions by 140%, and assets acquired by 221%
Conversion rate increased by 105%

jellyfish-agency-fidelity-ppccasestudygraph

Campaign summary

The brief to Jellyfish was to enhance and expand on current PPC activity, migrating from legacy technology and bid-management strategies to superior platforms, performance and reporting. We also aimed to set CPAs across the board to decrease average CPAs where necessary, and to increase click and conversion volumes, thus providing meaningful cross channel learnings. Initial actions included: